The campaign, created by Tread Lightly, unites the US Forest Service, Bureau of Land Management, Utah Division of State Parks, Utah Division of Wildlife Resources, and the Utah School and Institutional Trust Lands Administration together in an effort to spread a consistent message throughout the state. Tread Lightly! also brings funding and support from the private sector, such as Yamaha’s OHV Access Initiative and the National Shooting Sports Foundation, making this a public/private partnership promoting conservation and sustainable outdoor recreation.
The outreach effort is centered on the slogan RIDE ON Designated Routes, originally created for national application but now being customized with Utah-specific images. Since 1998, the number of off-highway vehicles (OHVs) registered in Utah has nearly tripled, putting additional pressure on Utah's public lands, especially in popular riding areas. RIDE ON reinforces that responsible recreation is the key to preserving and protecting Utah's many great motorized recreation opportunities. The initiative will also expand to address issues like safety and resource damage– today’s most pressing recreation issues in Utah.