Tell them that you can afford ten to fifteen percent less than what you can actually afford. Also, don't be afraid to walk away after test driving and taking up an hour or more of a salesmans time. He'll call back with a better offer. It also helps to buy off the lot. And for some reason the place I got mine couldn't sell a gecko two door. Lastly, I traded in three old cars on a jeep and a minivan while my restless children played in the showroom. I think they gave us the price just so my daughter would get out of the $70,000 rubicon.