Originally Posted by Yagao
Thanks mova for your kind advice. I may need to factory order a Wrangler because I want my first jeep to be the exact one that I wanted. I purchased CarCost report yesterday, although I don't know how accurate the report is, it showed me the dealers' invoice price. Do you think we can get below invoice price here in Canada, I know some guys in the forum got 2% below invoice in the states.
Hi. I would say the chances of getting a Wrangler for below invoice is not likely up here. The demand is high, and to be fair, the people making a living selling Jeeps deserve to be compensated. After you factor in the pluses and minuses the dealer does (incentives, dealer holdbacks, etc) add 5% to the invoice as fair markup and then you are paying (and the salesguy is receiving) a fair price. All dealers want to start at the sticker price and wiggle down, you need to get them to start at the invoice price and wiggle up.
This site has good tips: Car Negotiation - Used and New Dealer Negotiating Tips | Negotiation Academy
Ordering from the factory may take a looong time, especially if you're in Canada. That said, getting what you want is exactly right... go big or go home!