I just purchased my first Wrangler (second Jeep - had a GC in 2004). I chose a JK unlimited Sport S, Auto, 3.73's, and Trac-Lok. I previously owned an FJ so I am having a good time comparing the two. All in all, I like the Jeep better. It's easier to see out of and of course, the tops comes off. I wanted my wife and daughter pick the color - Dozer - because usually they don't care. I wanted them to buy in to the idea of this vehicle. The JK rides a little rougher than the FJ, but the seats are way better, so it feels about the same.
Looking ahead I just bought a light bar and when the tires wear out, I would like to get new wheels and some livable mud terrains or all terrains - it's a daily driver. Although once the bug bites, who knows??? Bumpers, winch, lift...
Looking forward to learning more about this great vehicle.