I'm new here as well. I debated over and over what to buy. I don't do hard off-roading, so I figured I didn't "need" the Rubicon. From there, it was just trying to figure out the things I really did want/need. I spent a lot of time on the Jeep website building and rebuilding Wranglers and then looking at dealer inventory. I figured out that for a daily commuter, I wanted the hard top, heated seats for the cold weather here, and auto trans for the wife. You can find all of that in a Sport, or you can find it all in one of the packages like the Sahara.
Also, go test drive as much as you can. We test drove a fully set up Sahara and then a Sport Unlimited. The price for the two was the same. The difference was the bells and whistles on the Sahara. Eventually, I decided on the Freedom edition because it's basically the Sahara package with wheels that I like better than the new Sahara wheels -- and I can get it in Hydro Blue.
Best of luck.