Just bought a 2010 JK. First time Jeep owner, but wanted one for forty+ years!
I love driving it, love looking at it in my driveway, love the way my friends look at it. Already done a little fire roading with it and hope to make a trip to the snow (Mammoth/June) this winter.
The wife had a Cherokee when we met, and just now let me in on a little secret. She really wanted a Wrangler, but dad talked her out of it! She's happy with the new Jeep too!