I just finished adding lights to my 2013 JKUR. Here is a photo:
The lights are from Seward Offroad who produce great lights at a very competitive cost.
For use on rural roads, no question the most useful light is the 12" Twin Light Bar on the bumper. It is aimed fairly low and illuminates the road beautifully without being too obnoxious. Cost was less than $200.
The A-pillar lights are Twin T-2 floods. They are aimed outward slightly to illuminate what's beside the vehicle and are mostly useful off-road. I had considered spots instead and was advised to go with floods, which was a good call.
The 50" Twin Light Bar is amazing and it's hard to describe how bright it is unless you see it for real. It is aimed a little higher and can be used on a rural road by itself or with the smaller light bar. But it really is a bit much for on road use. I did use it a few days ago when I thought I saw some deer moving off the road and it answered the question quickly.
They are all wired up with an SPOD, which is a little costly at first but really is a great solution if you plan to have more than 2 electrical accessories.