The google reviews are going to be based on the old winches pretty much. I see no reason to buy a winch with a 90 day warranty when you can get one with a lifetime warranty for close to same price or even cheaper. Without getting into a USA vs import debate... Engo, Smittybilt and other budget winches all come with a standard one year electrical/lifetime mechanical warranty (same as Warn). If you want longer than 90 days on a HF winch, you have to pay extra.
Say you want to chance it and not buy the extended warranty. Even if the newer HF winches are faster than the old ones, they still aren't as fast as Smitty, MileMarker, Engo, etc which are all in the $300 or less catagory.