With the gas prices, I was suprised I could not get a better deal on mine. I believe the sticker on mine was around $28,000. I went there half expecting them to want to give these tanks away. They came down to around 24,000. It is brand new.
I almost bought a used 2007 from another car lot. They wanted $24,000 for it and only came down to $21,000 and would NOT budge. Thats a BAD deal considering what I paid for a new one with like 2 miles on the odometer. Some of the things I remember it not having was 4x4 which I think should be standard on a jeep, side steps, the interior had a good bit of scratches on the driver's side door, and it had a good bit of mileage for an 07. I showed them the deal I was getting on a new one and offered them $16,000. Well, they didnt take it so I went directly to the jeep dealership and bought the one I have now and Im glad that I did. I really wanted this one more then the used 07 anway.
As far as trims go. I didnt know alot about jeeps prior to buying one. My x has alot of the cool options I saw in the sierra. Performance wise, at the time, the only big difference I heard about was the better axle that comes standard in sierra and rubies. I thought to myself that I dont plan on doing anything serious enough to blow out an axle. And if i did I would upgrade to a 12 bolt moser or a ford 9 anyway.