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Old 12-24-2013, 10:49 AM   #1
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Has Ford "Out Jeeped" The Jeep?


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Old 12-24-2013, 10:57 AM   #2
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I think I've seen that rig mocked up before. Ford is just doing the retro vehicle thing like has been done with the Mustang, Camaro, or Challenger.

Seems like it could be cool. Question is, will they build it as a utility rig or some sort of luxury SUV?

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Old 12-24-2013, 11:02 AM   #3
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Link is broken, but I was intrigued enough to google it. It does look cool(as cool as new vehicles get... But that's not saying much.)
But it doesn't look modular like the jeeps do. Have to see the specs before we can find out if it can rival the JKs in terms of off-roading.
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Old 12-24-2013, 11:05 AM   #4
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The design team at Ford has played with this concept for years and nothing has ever come of it. It makes the car enthusiast magazines, it shows up at the big car shows, and gets the faithful buzzing, but the facts remain that the market is limited.

The Bronco couldn't sustain itself after 11 pretty successful years, nor could the IH Scout. Jeep is the sentimental favorite because of its connection to WW2 and the military, yet even the Wrangler isn't what the CJ was.

I agree with the sentiment in the article and hate what Detroit has done to trucks and turning the SUV into a mommy-wagon.
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Old 12-24-2013, 11:05 AM   #5
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That looks awesome though! I hope they decide to start production!
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Old 12-24-2013, 11:05 AM   #6
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That concept vehicle was released back in 2004. It was powered by a 2.0L turbo Diesel. I don't think Ford has any intention of ever actually building it.
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Old 12-24-2013, 11:13 AM   #7
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If you put a JK grill on it, it looks more like a Wrangler than what the JK looks like now.
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Old 12-24-2013, 11:29 AM   #8
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Doubt it will ever see a production line. for one, what chassis is going to underpin it? The Ranger? Oh wait, Ford no longer builds the Ranger. The F150? Kinda big, doubt it. The Explorer? Hmmmm, that might do the trick for the bean counters. Yeah, a Ford Bronco with the uni-body from the Explorer/Taurus might work. That has all the makings of a vehicle to "out Jeep, Jeep. Uh-huh, yeah right.
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Old 12-24-2013, 11:44 AM   #9
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WOW, I will be the first to trade in my 2013 Rubicon on one of them, JUST KIDDING!!!!!!

It looks from the side view, like one of the expensive English SUVs, but I can't think of what they are called...........

Oh ya, Range Rover, or something like that!
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Old 12-24-2013, 11:54 AM   #10
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I saw this concept at the Auto Show a couple of times, years ago. When I looked under the rear it looked like the concept was built on-top of an Escape chassis. That'd out-Jeep Jeep for sure down at the Hammers or on the Rubicon.

Ford has more pressing product line hole worries than building a Bronco. When they quit building the Ranger they thought that those lost Ranger sales would translate into F150 sales. That just hasn't been the case as the bean counters at Toyota and Nissan have noticed with particular glee. Now that GM has re-introduced a "compact" (their term, not mine as I think an even smaller pickup would have more market appeal) expect Ford to follow suit.
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Old 12-24-2013, 11:54 AM   #11
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WOW, I will be the first to trade in my 2013 Rubicon on one of them, JUST KIDDING!!!!!!

It looks from the side view, like one of the expensive English SUVs, but I can't think of what they are called...........

Oh ya, Range Rover, or something like that!
You mean that company Ford used to own?
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Old 12-24-2013, 12:27 PM   #12
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It's a step in the right direction.
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Old 12-24-2013, 12:55 PM   #13
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Ford Australia still builds the international market Ranger truck, but with the decision by Ford to pull out of Oz, who knows where the Ranger will land.
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Old 12-24-2013, 01:38 PM   #14
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I'm a huge fan of the 66-77 Broncos. If ford would just put be of those in front of a team of engineers and say "make it new, keep the style and capability, and don't screw it up"...
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Old 12-24-2013, 01:43 PM   #15
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It'd be nice to finally see some competition in the segment, I love jeeps like most of us but it'd be cool to see them incorporate features that make a vehicle more capable and such. Competition is good
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Old 12-24-2013, 02:56 PM   #16
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If they made it with a decent engine, small enough body, and left out all of the fancy luxury stuff that's on all new cars, I would trade my YJ in for it in a heart beat. However, if they make it; it's going to have more wires than mechanics, and be more comparable to a new Range Rover than a Jeep. Sad, but you can't trust any new vehicles with being 'rugged' anymore. Even Jeep seems to be going the 'new age' route with JK's.
Not dissing JK's, they just aren't as simple as what I think a Wrangler should be.
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Old 12-24-2013, 04:23 PM   #17
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hopefully they will change the front end a litte yikes talk about pug ugly. I wish they would do a retro version closer to the 60-70's version. Would need a straight axle to be real competion. Let's hope it works out.
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Old 12-24-2013, 04:48 PM   #18
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It'd be nice to finally see some competition in the segment, I love jeeps like most of us but it'd be cool to see them incorporate features that make a vehicle more capable and such. Competition is good
I agree. Competition improves the breed.
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Old 12-24-2013, 05:15 PM   #19
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Don't care for this design at all. There was another that someone I think built that was floating around the web. They took a Superduty and chopped it into a bronco 2 door. That look is what I would want. If they do launch a bronco I hope they don't pull an FJ move and make it a non removable top.
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Old 12-24-2013, 05:20 PM   #20
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I can't see why they would make it a removable top... In all honesty it isn't a wrangler and it probably won't have much on it that is similar to any bronco besides the name. The top would be pretty heavy and I doubt that they are going to market that vehicle to the guys who actually want to drive topless.

But we can always hope and dream right? After all I'm sure there are a heck of a lot of guys and girls out there who bought hard top wranglers with no intention of removing the top.
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Old 12-24-2013, 06:30 PM   #21
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from the side it does have that old style bronco look.The artical said it would go on a f150chassis.I'll keep my YJ.....russ
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Old 12-24-2013, 07:30 PM   #22
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Doubt it will ever see a production line. for one, what chassis is going to underpin it? The Ranger? Oh wait, Ford no longer builds the Ranger. The F150? Kinda big, doubt it. The Explorer? Hmmmm, that might do the trick for the bean counters. Yeah, a Ford Bronco with the uni-body from the Explorer/Taurus might work. That has all the makings of a vehicle to "out Jeep, Jeep. Uh-huh, yeah right.
Here ya go, since you missed this whole paragraph:

First off the Bronco will be based on the F-150 chassis and will only come in the shared 4WD system of the F-150. In fact it seems that the Bronco will share many parts with the Ford F-150 therefore cutting cost for development. The engine choices for the 2015 Ford Bronco that are being mulled over that certainly caught our attention is the 3.5L Ecoboost, 5.0L and the 4.5L Diesel engine options. No word on the specifics but it could possibly mean an SVT edition that uses the 5.0L and possibly some FOX shocks like the Ford Raptor. Sweet! Expect to see a 2Dr and 4Dr version of this 2015 Bronco


Seems like some pretty potent power plants to me. But, to play "Devils Advocate", if a JK and one of those Broncos' were put in front me and I could have one, and I went just on appearance, I'd pick the Bronco. Not to hate on the JK's, but they just don't appeal to me like the CJ's, YJ's, and TJ's. Also, from the side that Bronco is Wranglerish looking. But since I can't really can't afford a JK, or a "maybe" Bronco, it really doesn't matter much anyway.
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Old 12-24-2013, 08:22 PM   #23
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I'm a huge fan of the 66-77 Broncos. If ford would just put be of those in front of a team of engineers and say "make it new, keep the style and capability, and don't screw it up"...
Yeah Buddy!

The original Broncos were terrific... Just make a new one... Wow! What a rig that could be...

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Old 12-24-2013, 08:25 PM   #24
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It would be better if it were based off of the Ranger frame
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Old 12-24-2013, 08:39 PM   #25
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It would be better if it were based off of the vehicle whose name it bears...
Fixed it for ya
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Old 12-25-2013, 12:34 AM   #26
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It looks like just another wanna-be Wrangler. Get the real thing.
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Old 12-25-2013, 12:41 AM   #27
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It looks like just another wanna-be Wrangler. Get the real thing.

I would buy it over the new JK. I think the grille/windshield has gotten too slanted on the wrangler. I think the only way I will buy a new wrangler is if they ever offer a diesel in one, at that point I'd buy a 4dr Rubi
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Old 12-25-2013, 12:57 AM   #28
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Here ya go, since you missed this whole paragraph:

First off the Bronco will be based on the F-150 chassis and will only come in the shared 4WD system of the F-150. In fact it seems that the Bronco will share many parts with the Ford F-150 therefore cutting cost for development. The engine choices for the 2015 Ford Bronco that are being mulled over that certainly caught our attention is the 3.5L Ecoboost, 5.0L and the 4.5L Diesel engine options. No word on the specifics but it could possibly mean an SVT edition that uses the 5.0L and possibly some FOX shocks like the Ford Raptor. Sweet! Expect to see a 2Dr and 4Dr version of this 2015 Bronco


Seems like some pretty potent power plants to me. But, to play "Devils Advocate", if a JK and one of those Broncos' were put in front me and I could have one, and I went just on appearance, I'd pick the Bronco. Not to hate on the JK's, but they just don't appeal to me like the CJ's, YJ's, and TJ's. Also, from the side that Bronco is Wranglerish looking. But since I can't really can't afford a JK, or a "maybe" Bronco, it really doesn't matter much anyway.

I read it, I saw it for the puff piece it was, and I've seen this show pony a couple of times. The thing is the size of a shortened Escape. Shoving F150 powertrain under it is going to require one hell of a shoe horn. For a 2015 debut, near production mules should be plying the road and Brenda Priddy should have some camo'd pics. They haven't and she doesn't. Add to that that supposedly exec are still talking green lighting this "project" makes it a 2020 at best, if green lit.
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Old 12-25-2013, 01:04 AM   #29
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I think the most important thing everybody seems 2 b missing is the crappy ifs. That alone puts wranglers in a league of its own. In dirt sure its great but all around toughness and wheeling ill take solid axles anyday. They can keep it. If somebody gave 1 2 me I'd sell it and buy another tj.
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Old 12-25-2013, 08:27 AM   #30
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I think the most important thing everybody seems 2 b missing is the crappy ifs. That alone puts wranglers in a league of its own. In dirt sure its great but all around toughness and wheeling ill take solid axles anyday. They can keep it. If somebody gave 1 2 me I'd sell it and buy another tj.
So let me get this right--for 95% of people who own a wrangler really do not get even consider the solid axle in their purchase--or notice any differences from a solid axle--heck some do not even know what that means--so I do not think that a solid axle will sway too many from buying this "concept" if built.

In fact most will appreciate the better manners of IFS on road. I think that if this vehicle offers more value for the money Jeep should take notice and if we are lucky improve their current offerings more. Let's face it Jeep has a reliability and quality problem--that could only benefit from competition--something that is a win win for us.

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