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Old 11-11-2013, 09:24 AM   #1
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I got screwed!

Bought a 04 jeep rubicon from the ford dealer ship. So I though. Turns out the vin says it's a sport unlimited. Ford won't do anything to make up for the fact that they screwed up and told me it was a rubicon and not a sport. I payed 13000 for it. Any ideas on what I should do?

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Old 11-11-2013, 09:30 AM   #2
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Double check the vin. This happened to me when i bought my jeep, they looked up the vin and it was a 2002 wrangler instead of my 2000. Turned out we got the vin wrong. I'm not sure, though, if the vin is actually wrong. Salvaged title maybe?

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Old 11-11-2013, 09:31 AM   #3
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Double check the vin. This happened to me when i bought my jeep, they looked up the vin and it was a 2002 wrangler instead of my 2000. Turned out we got the vin wrong. I'm not sure, though, if the vin is actually wrong. Salvaged title maybe?
Is there anything that made you think its a rubi (other then what the dealer said)?

Decals on vehicle? Locker switches on dash?
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Old 11-11-2013, 09:32 AM   #4
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I would get a lawyer asap. If it was advertised as a rubicon and is not a rubicon they can not sell it as such. What they did was against the law wether they did it on purpose or not.
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Old 11-11-2013, 10:30 AM   #5
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If this just happened- most states require dealers to take back vehicles within 3 days or so. FL may not have this protection.

You can file a complaint with the attorney generals office. Tell the dealer you are considering this and give them a chance to make it right. But know in advance what you expect. Don't go in blind. Possible demands:

1. Refund the difference between the value of a Rubicon and Sport. Know the number before you demand.

2. Free service and tires for life.

3. Take the car back and sell you something else on their lot. Or have them find a Rubicon for you at auction or another dealer.

FL attorney General complaint here: Florida Attorney General - File A Complaint
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Old 11-11-2013, 11:38 AM   #6
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That's what it looked like. Ha the stickers n everything. Advertisement also said rubicon. But when we went back last Friday they said there was nothing they could do. Just afraid if we get a lawyer, by the time we pay him and court fees it won't be worth it. Like I love my jeep. Just think I over payed since it's not actually a rubicon
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Old 11-11-2013, 11:51 AM   #7
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That's what it looked like. Ha the stickers n everything. Advertisement also said rubicon. But when we went back last Friday they said there was nothing they could do. Just afraid if we get a lawyer, by the time we pay him and court fees it won't be worth it. Like I love my jeep. Just think I over payed since it's not actually a rubicon
Possible someone added the decals to a sport.

Are there locker switches in the cab? Just trying to conform for sure whether or not its a rubicon.
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Old 11-11-2013, 12:01 PM   #8
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Do I also see a "Sport" sticker on the side there?

I would have never even thought of doing it, but I've seen guys in this very forum who put Rubicon stickers on a sport....

Also, many dealers aren't the sharpest tacks in the drawer. It is possible that yours didn't even know. They probably took someone's word for it and saw the sticker and didn't even check.
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Old 11-11-2013, 12:11 PM   #9
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Looks like the PO slapped the sticker on but I doubt the dealer fell for it because they would have checked the VIN. Most likely the dealer just decided to let a sucker er... trusting buyer think its a Rubicon. I would pursue it legally, its a couple of thousand dollar they got you for, at a minimum you could make them look bad publicly even if you lose.
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Old 11-11-2013, 12:20 PM   #10
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I'd go back to the Ford dealership, ask for a meeting with the higher-ups and try to work out a resolution.

Most establishments will always try to get you to accept the solution that benefits them the most, but that doesn't always mean they wont eventually work with you. They don't want that type of word-of-mouth spreading around, and in the end it's worth it to them to keep their customers satisfied.

Just my suggestion, but I've been through similar experiences many times. The mistake most people make is when they go in with guns blazing and it causes both sides to dig in and bunker down.

Good luck however you choose to handle it. Looks like a nice rig.
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Old 11-11-2013, 12:24 PM   #11
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OP, don't take this the wrong way but I'm guessing you didn't know what to look for to confirm that it was a rubicon?

That being said, do you really want/need a rubicon? If not, you may have better results if you just renegotiate the price based in what the vehicle is instead of what it isn't.

Just a thought. Good luck.
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Old 11-11-2013, 12:34 PM   #12
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ME being the a-hole I am, and a skeptic I might have checked a little more, IMO if the bill of sale says Jeep wrangler and has the correct VIN you may be SOL. However as a lot of people are saying, probably ahead to go in calmly and ask to negotiate down to the same percentage less than retail for a sport..assuming it is a sport....and you didn't pay Rubi retail price? They may hit you up for the "added value" of the aftermarket hood, and other accessories as well. Makes me think of the old adage "buyer beware". Good Luck!!!
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Old 11-11-2013, 12:38 PM   #13
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It should not be that much for a lawyer to handle this. Probably all that would be needed is a call or letter from the lawyer threatening legal action. It should not cost any where near the couple of grand difference. Call a lawyer that offers a free consultation and at least see what he says.

Does your local paper have a 'Action Line' type of reporter ? If so I would call them. This seems like something they might take a look at.

Post the name and location of the Ford dealer here. At least they will get some negative publicity.
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Old 11-11-2013, 12:43 PM   #14
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Quick, save a copy of all thier ad's that say "Rubicon" before they take them down.

You will need them as proof of deceptive advertising.
Deceptive advertising is illegal in 50 states. Calling a Sport a Rubi is clearly deceptive.

Your local district attorneys office will look into it. You have file a report. Doesn't cost anyhting. They issue the case to an agent who will will question the dealership to determine if they knew it was a Rubicon or not.

You need paper proof though. Copy of the dealer ads and difference in value.


Include a copy of the Kelly blue book value for a Sport and Rubicon in your complaint.

Don't bother with the BBB. That's a privately owned for profit busniess with zero authority.

Good luck.

Been through this before, dealer bought it back a week later and has a permanant complaint on file againt them.

If they get 3 complaints on file the fine for a 4th violation is $11,000 per ad per day for decpetive advertising. No joke.
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Old 11-11-2013, 12:54 PM   #15
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So let me get this straight.....as a perspective Jeep buyer wanting a Rubicon, you didn't know that the Rubicon package came with locking differentials, 4:1 low range, 16" Moab wheels and MTR tires? So considering that Jeep has none of those things, why did you continue to think you had yourself a real Rubicon? Stickers mean nothing.
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Old 11-11-2013, 12:55 PM   #16
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So let me get this straight.....as a perspective Jeep buyer wanting a Rubicon, you didn't know that the Rubicon package came with locking differentials, 4:1 low range, 16" Moab wheels and MTR tires? So considering that Jeep has none of those things, why did you continue to think you had yourself a real Rubicon? Stickers mean nothing.
Everyone makes mistakes. Kudos to him for admitting it on a public forum. Let's not beat him up over it.
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Old 11-11-2013, 01:23 PM   #17
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That sucks. Before you go get a lawyer talk to the Sales or General Manager at the dealership. They will most likely make it right since they advertised and sold you something that wasn't correct.

Remain calm but firm. Don't start yelling and screaming. Good luck and keep us posted.
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Old 11-11-2013, 02:22 PM   #18
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If you do not get satisfaction from the dealership, at minimum you could file a claim with small claims court which does not require an attorney. At least you could get the difference in value.
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Old 11-11-2013, 02:41 PM   #19
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I'm guessing that you got exactly the vehicle you looked at,at exactly the price you agreed to.........want some cheese to go with that whine ??
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Old 11-11-2013, 02:43 PM   #20
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There is no sticker saying sport in the jeep. And the guy selling it to me told me it was a rubicon. I wanted the rubicon for off road mudding. I did save the ad. N when I look at the paper work all it says is wrangler. It doesn't say it's a rubicon or a sport. They left it vague n just said wrangler. No I didn't know what was in the rubicon but I knew that's what I wanted for my off road purposes. I reused ford was sellin the right thing. Turns out i was wrong.
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Old 11-11-2013, 02:55 PM   #21
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how many miles are on it? Im not sure 13000$ for an 04 unlimited is "overpaying" by very much. If you like it i would just keep it. No offense but you didnt even know what a rubicon really was. So it seems to me you probably wouldnt even need the rubicon package to do your wheeling. Again not trying to offend you. Salesman are liars alot of the time and dont know what a real rubicon is either so of course they are a-holes...
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Old 11-11-2013, 03:12 PM   #22
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Im new to the forum, but happen to be a sales manager at a dealership. There's really not much you can do. Every major dealer has a disclaimer basically saying you need to do your due diligence and pictures and descriptions may have errors. If someone put Rubicon stickers on there the dealer probably honestly didn't know the difference. Especially at a Ford dealer. I work at a Ford dealer myself and none of the guys here know what a Rubicon gives, including salesman from Chrysler stores.

In reality you probably paid less than Kbb retail anyway. And KBB is a for profit comany for whoever implied it wasn't on a previous post. They're owned by autotrader. Autotrader makes their money from dealers.

Your best bet is to reasonably appeal to the sales manager. They won't unwind the deal, but they might trade you out of it into a Rubicon. You might have to pay a little more for what you want though. The three day rule is bs by the way. It only applies to solicited business away from a physical permanent place of business, and since you went to a dealer it won't help you.
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Old 11-11-2013, 03:26 PM   #23
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There used to be a dealer near here who laughed about the fact that if you bought a Jeep from him, he would turn it into a Rubicon for 10.00. He would slap Rubicon stickers on any Jeep you wanted. Thankfully, they went out of business.

You have to be careful.
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Old 11-11-2013, 06:36 PM   #24
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Its a case of buyer beware.Chalk this up to a learning experience & enjoy the Jeep.Oh,and take the Ruby stickers off.
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Old 11-11-2013, 06:42 PM   #25
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There is no sticker saying sport in the jeep. And the guy selling it to me told me it was a rubicon. I wanted the rubicon for off road mudding. I did save the ad. N when I look at the paper work all it says is wrangler. It doesn't say it's a rubicon or a sport. They left it vague n just said wrangler. No I didn't know what was in the rubicon but I knew that's what I wanted for my off road purposes. I reused ford was sellin the right thing. Turns out i was wrong.
There's nothing you can do. Next time do a little research before signing over thousands of dollars. Ignorance can do terrible things.
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Old 11-11-2013, 06:43 PM   #26
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Like I say,go out & enjoy the Jeep.You loved it when you bought it.
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Old 11-11-2013, 06:52 PM   #27
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Like I say,go out & enjoy the Jeep.You loved it when you bought it.
Exactly. You loved the price and Jeep until you realized it didn't have a few features you didn't truly understand anyway. It's all perception. You just need to come to terms with it and enjoy your Jeep for what it is. If you ever reach a point where it can't perform to your needs upgrade it. It's more satisfying to build a jeep than have a stock Rubicon anyway.
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Old 11-11-2013, 06:52 PM   #28
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PM the last 8 of the VIN and I'll confirm exactly which model is it just to be safe
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Old 11-11-2013, 07:00 PM   #29
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Exactly. You loved the price and Jeep until you realized it didn't have a few features you didn't truly understand anyway. It's all perception. You just need to come to terms with it and enjoy your Jeep for what it is. If you ever reach a point where it can't perform to your needs upgrade it. It's more satisfying to build a jeep than have a stock Rubicon anyway.
Part of your statement reminds me of the movie shallow Hal lol
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Old 11-12-2013, 07:11 AM   #30
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I got screwed!
I GOT to ask → Did they at least KISS YA ¿




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