The Rubicon isn't just a "model upgrade with fashionable options". It is the best jeep that Jeep puts out. It has the best axles and brakes than any other jeep. It has the best suspension than any other factory jeep. If you want a factory jeep for "Off Road", Rubicon is the way to go. If you want a factory jeep for "On Road" than the Sahara is a great model. I can't imagine the ride on the road being that much different between the two. If you are getting a great deal on a Rubicon, get it. Those deals don't come around often, at least not in my neck of the woods.