just check the actual strap instead of the label on the packaging because when I bought mine it was labeled as a "tow strap" on the package, but it is a recovery strap w/looped ends.
And I wanna say 22 or 23k lbs
The yellow ones will break (I've snapped mine 5 times now)....what I recommend is what I replaced mine with. MasterPull is the best you can get...smaller profile with kevlar. The one I have is only about 1.5 inches in diameter and will yank 33K.
I have a yellow strap from Smittybilt I believe. So far it has pulled me and several others out of mud and over obsticals without problems. About the only advice I have is to make sure you don't purchase one with the metal hooks on the end as if it should break, it will rocket across the landscape.
my friends and i use those yellow snatch straps Walmart. they're good for about 3-4 pulls, but they start to stretch and fray. not bad though for the abuse we put them through. just make sure to use the correct pull rating. i go 10,000 pounds or higher.
I have an 80,000lb snatch rope that I bought for my f250, but it wont fit in the d-rings for the jeep...go figure. I was also told to do 10x vehicle weight for a snatch rope? Not sure where that info came from though.
The rule of thumb is for winching you need 2 times the weight, e.g. for a weekender JK you only need 10,000 lbs. But if you pull with other Jeep, 10k may break because of the initial snap.
My suggestion is, get more length instead of rating for the same money. I was in situations when even my 2 straps linked together weren't enough for the recovery vehicle to approach safely. Eventually I bought a non-strap (cable) winch extender, about 25m long.
OKoffroad.com has some decent selection and the owner helped me getting the right thing through returns.