Knowing what you want to do with your Jeep helps a great deal in choosing the lift that best fits your wants & needs - from what you posted, it seems you already have that figured out. As others have said, opinions are strong on this topic - no one wants believe or feel that they've chosen something "wrong" let alone put out the kind of money that can be involved in doing this modification.
Some go with kits that are complete packages from a sole manufacturer and some will piece together wonderful setups from different manufacturers. The good news, there are many great choices - the bad news, there are many great choices.
I chose AEV for mine. Doesn't mean I think less of anything else available out there or less of anybody else's choice for going a different route. There are tons of incredible looking and set up rigs assembled by people on here that are completely different than mine which to me, is very encouraging. I chose what I did simply based upon what I felt most comfortable with after reading boat loads of threads on here, watching a pile of You Tube videos and combing through information from manufacturers themselves. When it came to researching here, I stuck close to the personal experience of others. I stayed away from the "my neighbors brothers best friend" kind of comments and honed in on what other individuals actually had on their own Jeep.
Couple suggestions: Decide what you'll truly do with the Jeep and two, set a budget that you're truly comfortable with. Those two things when kept in the front of your mind will help you a great deal.
Deciding on a lift was the single hardest decision on any modification I made - once it was decided, the enjoyment began. I've performed every mod myself myself and some like the lift, with the help of friends. It has been an incredible feeling of accomplishment in learning so much about my own ride. I have miles to go compared to some folks on here in terms of knowledge & experience, but that's why I keep hanging around - to keep learning more.