We do Pavement Ends as an entry level brand to compete with the other less expensive tops. Same engineering, same design concepts. But less expensive fabric and thinner windows. Less support (you can't buy replacement parts, for example).
I think the PE stuff is pretty solid, and it certainly competes very well with our lower priced competition.
The accessories are great: even with my discount I've purchased some PE items, like a cover and Bikini.