If you look at the passenger’s side of the carb, the choke is mounted there.
If it's electric, there will be a wire attached to it.
You should have 12V when the engine is running. That is what opens the choke.
You can also adjust the choke by loosening the three screws that hold it in place and rotating it. If you search, there are a few good write ups.
It may be bad and is easy to replace. Most local part stores have them.
You can also switch to a manual choke and run a pull cable to inside the cabin.
90 Jeep YJ, 4.2L, 5 speed
06 GTO, 6.0L, 6 speed
One for off road, one for on...