I have an '08 "unlimited" Rubi, but
Mine isn't a DD and It's my outta state toy, my wife enjoys it, because we only use it for camping/fishing/exploring
I say this because you're going to get MANY opinions on lifts/tires/wheels and a complete off-road requirement for Rubicon existance forever !!
Lift-RC(Steel 2.5"/2" spacers)-ONLY--$99
Tires-Hankook Dynapro MT RT03 LT295/75x16/Wheels ProComp 8089 16x8"---pkg $1300
I do most the work myself, so use your judgement !!