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Old 03-05-2012, 05:17 PM   #1
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'12 Jeep Rubicon Unlimited for $ 56 K ??

Lawrenceburg, IN 2012 Jeep Wrangler Unlimited Rubicon New SUV Cincinnati, OH Rising Sun, IN Jeff Wyler Chrysler Jeep Dodge of Lawrenceburg

The sticker says $ 40,970 what kind of add ons would get it to $ $56,138 ??
Unless it's a typo ?

Sticker:
Base Price: $ 33,570

Customer Preferred Package 24R
Dual Top Group $ 1,625
Black 3-Piece Hard Top
Delete Sunrider Soft Top
Freedom Panel Storage Bag
Rear Window Defroster
Rear Window Wiper / Washer
Max Tow Package $ 320
Class II Receiver Hitch
Trailer Tow with 4-Pin Wiring Connector
5-Speed Automatic W5A580
Transmission
$ 1,125
Hill Descent Control
4.10 Rear Axle Ratio
Air Conditioning with Automatic Temperature Control
$ 155
Air Filtering
Heated Front Seats $ 250
Body-Color Fender Flares $ 100
Body-Color 3-Piece Hard Top $ 980
Media Center 730N CD/DVD/MP3/HDD/
NAV
$ 1,845
40 GB Hard Drive with 20 GB Available
SiriusXM Travel Link /1Yr Travel Link
Subscription
SiriusXM Traffic / 1-Yr SiriusXM Traffic
Service
Uconnect Voice Command with Bluetooth
Remote Start System $ 200
DESTINATION CHARGE $ 800
TOTAL PRICE:* $ 40,970

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Old 03-05-2012, 05:19 PM   #2
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Unless there's aftermarket stuff added, I don't know where the $10,000+ profit is coming from

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Old 03-05-2012, 05:31 PM   #3
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It doesn't detail it on the website, but I can see that it's got AEV front and rear bumpers, a winch, AEV Pintler wheels, and what look to be at least 35s with 3" or more of lift. At a dealer, that'll run up $10k+ easily. Take a look at the third AEV package offered here for $14k--indeed, that may be the package it has, as it looks like it's got the AEV decal over the windshield.
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Old 03-05-2012, 05:32 PM   #4
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Quote:
Originally Posted by Rockyroad816
Lawrenceburg, IN 2012 Jeep Wrangler Unlimited Rubicon New SUV Cincinnati, OH Rising Sun, IN Jeff Wyler Chrysler Jeep Dodge of Lawrenceburg

The sticker says $ 40,970 what kind of add ons would get it to $ $56,138 ??
Unless it's a typo ?

Sticker:
Base Price: $ 33,570

Customer Preferred Package 24R
Dual Top Group $ 1,625
Black 3-Piece Hard Top
Delete Sunrider Soft Top
Freedom Panel Storage Bag
Rear Window Defroster
Rear Window Wiper / Washer
Max Tow Package $ 320
Class II Receiver Hitch
Trailer Tow with 4-Pin Wiring Connector
5-Speed Automatic W5A580
Transmission
$ 1,125
Hill Descent Control
4.10 Rear Axle Ratio
Air Conditioning with Automatic Temperature Control
$ 155
Air Filtering
Heated Front Seats $ 250
Body-Color Fender Flares $ 100
Body-Color 3-Piece Hard Top $ 980
Media Center 730N CD/DVD/MP3/HDD/
NAV
$ 1,845
40 GB Hard Drive with 20 GB Available
SiriusXM Travel Link /1Yr Travel Link
Subscription
SiriusXM Traffic / 1-Yr SiriusXM Traffic
Service
Uconnect Voice Command with Bluetooth
Remote Start System $ 200
DESTINATION CHARGE $ 800
TOTAL PRICE:* $ 40,970
Telll that dealer he is theif
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Old 03-05-2012, 05:33 PM   #5
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Not that I am a fan of leather (did not order it nor want it on my JK), for $50K+ I would expect it to have the leather package. It's got an aftermarket bumper and a few other things but I have a feeling there is lots of dealer profit ($$$) built in.
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Old 03-05-2012, 05:39 PM   #6
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AEV hood, too. So plenty of other factors there in the actual price. Looks like they are running it at MSRP as well as the add-ons.

Bob K.
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Old 03-05-2012, 05:39 PM   #7
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Quote:
Originally Posted by GeckoJK View Post
It's got an aftermarket bumper and a few other things but I have a feeling there is lots of dealer profit ($$$) built in.
Quote:
Originally Posted by silver07wrangler View Post
Telll that dealer he is theif
Again folks, if it's got the JK231R package--which it appears to--that package is $14k straight from AEV. It could be some shady dealer making it look like the 231R, but assuming not then that is right about where you'd expect the sticker to be. AEV's stuff is very "spendy."
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Old 03-05-2012, 05:41 PM   #8
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I got as far as this: Delete Sunrider Soft Top

Not even worth the sticker price, IMO.
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Old 03-05-2012, 05:50 PM   #9
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Hey! I didn't get a soft top

Looks like it's decked out by AEV as MTH said.

You can see a list of their certified dealers here:
AEV Vehicle Dealers
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Old 03-05-2012, 06:15 PM   #10
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Quote:
Originally Posted by GeckoJK View Post
Not that I am a fan of leather (did not order it nor want it on my JK), for $50K+ I would expect it to have the leather package. It's got an aftermarket bumper and a few other things but I have a feeling there is lots of dealer profit ($$$) built in.
Probably a lot of dealer profit in that.
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Old 03-05-2012, 06:21 PM   #11
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Quote:
Originally Posted by kbwwolf View Post
I got as far as this: Delete Sunrider Soft Top
Not even worth the sticker price, IMO.
Quote:
Originally Posted by chris.george View Post
Hey! I didn't get a soft top
Simply my personal preference.
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Old 03-05-2012, 08:38 PM   #12
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....they forgot to list the Rhinestones in the spokes.....
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Old 03-05-2012, 09:28 PM   #13
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The JK231 makes it a "Enhanced Call of Duty " for the enhanced price of $ 56 K ?
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Old 03-05-2012, 10:44 PM   #14
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Quote:
Originally Posted by Rockyroad816
The JK231 makes it a "Enhanced Call of Duty " for the enhanced price of $ 56 K ?
Oh, I didn't say it was actually WORTH it, just that I was pretty sure where the extra $16k or so was coming from.

Of course, if folks don't "need" the AEV branding/products, you can do far better in terms of price point looking elsewhere. I can say for certain that if I had $60k to spend on a new JKU, this wouldn't be how I did it.
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Old 03-06-2012, 01:35 AM   #15
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Dealers are doing all types of crazy stuff in jersey I dont think a stock jeep has come out of the place where I bought mine they have a JK8 that the sticker says 38,565 and they are selling it for 72,000 with all the work that had to be done to it
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Old 03-06-2012, 11:35 AM   #16
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Hard to tell the difference. The bumpers look the same ??

Call of Duty:

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Old 03-06-2012, 11:52 AM   #17
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Quote:
Originally Posted by Rockyroad816 View Post


Hard to tell the difference. The bumpers look the same ??

Call of Duty:
It is hard, but that's not a "stock" Call of Duty. It appears to have the "real" AEV hood and it clearly has bigger tires, AEV wheels, and a lift, none of which (I believe) come stock on the Call of Duty. Other things jump out too--such as the lighting on the bumper. And my recollection is that the Call of Duty uses a "scaled down" version of that AEV bumper, though it looks like this one is identical to the AEV outfitted one posted previously.

This is the "real" jeep Call of Duty edition. Among other things, note that the bumper is different, as are the wheels, tires, and hood.

In any event, what you're dealing with here is the confusion that arises when potential customers have (a) various stock "special editions" to choose from, AND (b) an affiliated aftermarket company such as AEV providing a number of "enhanced" quasi-stock vehicles, AND (c) dealerships themselves making an untold number of their own modifications and/or "special editions," like the "Bigfoot Edition" at my local dealer.

The result--particularly when looking at write ups online or just speaking to sales folks who really have no clue--is that it can be very confusing what vehicles are coming with what options, enchancements, etc. You need to look at build sheets and window stickers to really get anywhere.

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