Tuffy, however, appears to be going the other direction on this. They are actively marketing to ALL Jeep Wrangler owners. Here's what I received from them today in response to the same question. I can't tell you enough how much I appreciate their customer service! See below...just sounds like a completely different tone...
"We are on it!
I will add you to my notification list when the product becomes available… in the next month.* We will release a phenomenal redesigned Secure Storage Deck for the 2011 JK, as well as a beautiful Secure Storage Center Console.* The 2011 Secure Storage Glove Box is currently available in black.
I appreciate your interest and encourage you to be ready to purchase when they become available in a less than a month when we roll it out.* Several 2011 owners are waiting and ready to buy, as well as our dealers.* It is the next great accessory for 2011 JK owners.
At this time I cannot even release photos, but the deck is lighter, more secure and more convenient than its predecessor.
Thanks for choosing TUFFY,
800-348-8339, EXT 106