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Old 09-02-2011, 05:41 PM   #1
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2012 Chrysler JK announcements and Lit.

With 2012 Wranglers being delivered to dealers, why hasn't Chrysler announced details or distributed literature, brochures, etc. to dealers ? My Jeep salesman told me that perspective buyers know more about the 2012 JK than they do !

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Old 09-02-2011, 05:43 PM   #2
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I've heard the same thing after talking to 4 different dealers. It's frustrating as a soon to be first time wrangler owner.

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Old 09-02-2011, 05:58 PM   #3
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My dealer had brochures and would not let me have one until sept 3 and now claims he cannot give them out until sept 15
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Old 09-02-2011, 06:07 PM   #4
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I think Jeep must be telling them to quietly hold onto the 2012's. I went by several dealerships looking for a 2012. All they had were 2011's on the lot for display. I finally asked a salesman at the third dealership I went to if they had gotten any 2012's in. He said yeah, they were at the side of the dealership. Sure enough they had 4 loaded 2012's. If I viewed the dealerships inventory online via Jeep.com all of the 2012's showed as "in transit" even though they had been on the lot for 2 weeks. Jeep's site makes no reference to 2012's and Jeep isn't exactly deep discounting the 2011's. They are only offereing $1000 incentives. I compared pricing (with a Chrysler Friends and Family discount) on the 2011's and 2012's and it wasn't that great. I don't think I would have bought a 2011 even if it had been a lot cheaper but it seems like Jeep is trying to hide the 2012's and try to sell the overstocked 2011's for as much as possible. Sticker on mine was $41,700 and it has every option except engine block heater and dual tops, including painted hardtop/flares, nav, leather, seat airbags, etc. I got it for right at $37. The only real price difference between it and the 2011 Rubicon unlimited they were were pitching to me was the painted top and flares and different Nav unit and it was only $2000 less.

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My dealer had brochures and would not let me have one until sept 3 and now claims he cannot give them out until sept 15
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Old 09-02-2011, 07:57 PM   #5
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Cause it's still 11 and they want to push them out first
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Old 09-02-2011, 08:36 PM   #6
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Quote:
Originally Posted by broomhandle View Post
My Jeep salesman told me that perspective buyers know more about the 2012 JK than they do !
That's how it is most of the time with dealers.
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Old 09-02-2011, 10:23 PM   #7
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With my job, I'm constantly reading and learning what the trends are and it seems odd to me most sale people I've run into don't know that much about their products... or maybe I just don't ask the common questions they may be asked day in day out? I think if I was a car salesman, I'd kick some serious butt.

Pat@fields, you are excluded from my generalized statement above.
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Old 09-02-2011, 10:27 PM   #8
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Official 2012 site is beginning to be put up: 2012 Wrangler Unlimited |4 door 4x4 SUV | Jeep.com
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Old 09-03-2011, 09:58 AM   #9
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Originally Posted by Rubicon_Jim View Post
Official 2012 site is beginning to be put up: 2012 Wrangler Unlimited |4 door 4x4 SUV | Jeep.com
Awesome link! Chryslers direct site still has 2011 only. How freakin' tardy can the web guys be when they've been building these things for more than 1/12th of the year and you can't build and order a 2011.
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Old 09-03-2011, 10:05 AM   #10
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Originally Posted by Vyper340 View Post
Awesome link! Chryslers direct site still has 2011 only. How freakin' tardy can the web guys be when they've been building these things for more than 1/12th of the year and you can't build and order a 2011.
If you go on Jeep.com, and select one on the wranglers, you can change the "2011" to "2012" in the URL.

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