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Old 11-28-2012, 04:10 PM   #151
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I like it. If I hadn't already placed my order I might have gotten one for myself. But I'd have some regular cloth Rubi seats waiting for it when it arrived though. I'd pull those red pimp seats and put them in storage.

I've never seen a vehicle with red seats that I thought looked good and this hasn't changed that. bleh

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Old 11-28-2012, 04:23 PM   #152
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Assuming a hefty price tag. How many of u would wheel this thing to hell and back, and not care about scratches, dents, etc...... straight stock no mods... maybe a dumb question cause thats jeeps are for, but damn 40kish...

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Old 11-28-2012, 04:25 PM   #153
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Glad I bought my gecko JKU and didnt wait for this....
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Old 11-28-2012, 05:32 PM   #154
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Hmmm.

I sorta like the color, assuming it's metallic, even though it's not what I envision by the name Anvil.

Love the hood. Might need one for my Arctic.

The seats, not so much. Wow. WTF. Even worse are the red hooks, but they're easy enough to rattlecan the proper black when you get it home so everybody doesn't make fun of you....
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Old 11-28-2012, 05:45 PM   #155
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Pat, have you heard when pricing will be released on this Rubicon and when it can be ordered?
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Old 11-28-2012, 05:45 PM   #156
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I like the red seats. I've considering getting red seat covers. Nothing wrong with adding some color. I think they look great in this mock up.

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I find it amusing how some can dislike red interior so much, but have no problem driving a Gecko, Crush, Dozer, etc. Jeep. All of which I also like, BTW.

It's an anniversary edition. They did exactly what most people expected. Some bumpers, stickers, a few add ons and call it a day. They are not creating a whole new Wrangler model or building the successor to the Rubicon. Simply celebrating 10 years of the Rubi.

And I'd wheel it. I wheeled my 49K Overland around Moab and Colorado. Even went around the White Rim. For the poster that mentioned Moab, when I was done with the White Rim, the outside and inside of my Grand was covered in red Moab dirt. I think it blends well with this red interior.
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Old 11-28-2012, 06:04 PM   #157
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Why is the red leather such a big deal to everyone yet everyone keeps missing the unlocked EVIC that allows for more info like the grand Cherokee?
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Old 11-28-2012, 06:13 PM   #158
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Originally Posted by pat@fieldsauto.com
Why is the red leather such a big deal to everyone yet everyone keeps missing the unlocked EVIC that allows for more info like the grand Cherokee?
I didn't miss it. In fact, I asked if that could be added to other 2013s through a software update?

I personally think the red leather is f'ugly, though...
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Old 11-28-2012, 06:37 PM   #159
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Its nice but I'm not about to trade mine in. To me it will sell just because its the most expensive and in limited nubers.
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Old 11-28-2012, 06:49 PM   #160
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Hmmm.

I sorta like the color, assuming it's metallic, even though it's not what I envision by the name Anvil.

Love the hood. Might need one for my Arctic.

The seats, not so much. Wow. WTF. Even worse are the red hooks, but they're easy enough to rattlecan the proper black when you get it home so everybody doesn't make fun of you....

Hey...I like the red hooks. In fact, I just ordered some red d-ring shackles for my grey Poison Spyder bumpers. Everyone will think I have a 10th Anniversary Edition.

Actually, I like the red hooks on the Billet...they suck on Anvil. Who came up with the name for that color? It looks more like Baby Gunmetal Teal.

It would be nice if the EVIC could be updated to show more info in other 2013 models.
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Old 11-28-2012, 06:50 PM   #161
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Originally Posted by pat@fieldsauto.com
Why is the red leather such a big deal to everyone yet everyone keeps missing the unlocked EVIC that allows for more info like the grand Cherokee?
I like the leather. I kept my EVIC display on temp in my Overland when we were driving the White Rim in Utah in July. Outside temps were hovering around 100 and we were miles away from civilization. Other than that, I never use it.

I do wish that the info was displayed differently. I wish they would fit more info onto a single screen, instead of having to scroll through each one separately. For example, I'd like to see Distance to Empty, AVG MPG and the trip odometer on the same screen. It was like that in our MDX.
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Old 11-28-2012, 06:55 PM   #162
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Be sure to up the video quality to HD, if you want to, using the tool at the bottom.
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Old 11-28-2012, 07:04 PM   #163
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Cool. I like the color. But Anvil is a poor choice for the name. Not dark or gray enough. I like it, but the name is wrong.
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Old 11-28-2012, 07:07 PM   #164
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Well the video makes it look a lot better, more muted color scheme than most of the photos. Man, Jeep really ought to vet the photos, some are fire engine red when it's more maroon than anything.
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Old 11-28-2012, 07:08 PM   #165
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I love it. Really dig the red seats too!
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Old 11-28-2012, 07:10 PM   #166
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Originally Posted by pat@fieldsauto.com View Post
Why is the red leather such a big deal to everyone yet everyone keeps missing the unlocked EVIC that allows for more info like the grand Cherokee?
While I don't mind the red leather....it does...stand out. And not everyone wants red leather seats.

As far as the EVIC....we noticed...but no one is saying anything UNLESS the software in our own Wrangler's can be updated. Basically this tell us that the information is available....but not turned on (kinda like Trailer Sway early on)....thanks Jeep.

The red leather is enough to stop some people from buying this Wrangler. The updated EVIC isn't enough to make anyone buy it (over the red leather).
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Old 11-28-2012, 07:19 PM   #167
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The blue is simply gorgeous. If the wife wouldn't divorce me I'd have one order as soon as it came available! Enough said.....
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Old 11-28-2012, 07:23 PM   #168
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Old 11-28-2012, 07:28 PM   #169
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"Dual heat extractors"........really?! Marketing at it's best. I am so thankful I am not wealthy enough even consider this Rubicon......unless I win the Powerball tonight. HA.
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Old 11-28-2012, 07:33 PM   #170
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I was waiting and hoping I would love this 10th Anniversary Edition, but the exterior styling touches they did are just too gaudy. I would have preferred the actual upgrades they did make if they just took away the gaudy red seats and the gaudy red accented stickers. That kind of stuff keeps people away from jeeps IMO.

Anyway I gave up Dana 44 Front and slightly larger tires, and a slight lift for the Sahara based Moab about an hour ago. Just ordered mine. Not that Jeep lost they still got my money, but the 10th Anniversary Edition is just too gaudy, everything else about it is nice but I don't think a lot of Jeepers are look at me people so I don't think they hit the mark on some of the styling Cues.

Don't get me wrong this Jeep is just very nice, I just know personally after like week 1 I would have been like screw these red seats and been sick of them.

The EVIC stuff is cool and amazing, but its hard to get around something so in your face like the seats.
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Old 11-28-2012, 07:38 PM   #171
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I have to say, I really like it! Nice job Jeep!
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Old 11-28-2012, 07:50 PM   #172
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I was waiting and hoping I would love this 10th Anniversary Edition, but the exterior styling touches they did are just too gaudy. I would have preferred the actual upgrades they did make if they just took away the gaudy red seats and the gaudy red accented stickers. That kind of stuff keeps people away from jeeps IMO.

Anyway I gave up Dana 44 Front and slightly larger tires, and a slight lift for the Sahara based Moab about an hour ago. Just ordered mine. Not that Jeep lost they still got my money, but the 10th Anniversary Edition is just too gaudy, everything else about it is nice but I don't think a lot of Jeepers are look at me people so I don't think they hit the mark on some of the styling Cues.

Don't get me wrong this Jeep is just very nice, I just know personally after like week 1 I would have been like screw these red seats and been sick of them.

The EVIC stuff is cool and amazing, but its hard to get around something so in your face like the seats.
You're kidding, right......Crush, Dozer, Gecko, Rock Lobster, et al are all completely "look at me" colors.

I wish posters would just say "the red seats aren't for me" and stuff the social commentary.
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Old 11-28-2012, 07:51 PM   #173
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Chrysler is reviving the whore house red interior of the 1980s that was so popular with the big 3 with those seats. Had no idea Anvil would be blue. Looks cool but will hold final judgement till I see it in person. Dealer mark up on these will be huge!
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Old 11-28-2012, 07:52 PM   #174
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I think it's decent. Not a fan of the red leather but the rest is nice enough.
A built up one would look real good I think.
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Old 11-28-2012, 07:55 PM   #175
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Originally Posted by CPSOX

You're kidding, right......Crush, Dozer, Gecko, Rock Lobster, et al are all completely "look at me" colors.

I wish posters would just say "the red seats aren't for me" and stuff the social commentary.
LOL! Yup.

And I cant believe that no spy shots were taken or leaked or anything and obviously there are several 10th Ann that have been out and about.
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Old 11-28-2012, 08:01 PM   #176
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Dealer mark up on these will be huge!
I've seen this a lot and think the same thing. But it could be hit or miss. Some areas the COD's flew off the lots. But I also saw a lifted COD with a bunch of add ons sit in a show room floor with a lower than original MSRP sticker, so who knows.

I do wonder. Are there dealers that will order a 10A with an Affiliate discount?
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Old 11-28-2012, 08:10 PM   #177
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I also wonder if the Affiliate Discounts apply?

Walk into dealer.....they want MSRP +$1000. Show them AR discount number and start negotiations at 2% below invoice. Hell, the Jeep mark up will be huge. Look at the COD's
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Old 11-28-2012, 08:16 PM   #178
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Old 11-28-2012, 09:16 PM   #179
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Well I'll probably be ordering an Anvil 10th if everything goes as planned...

Here's the priority of things that need to be changed from the onset:

- Replace the painted black wheels with JKUR grey tone...
- Reverse mount or get rid of the raised white letter tires...
- Remove the Rubicon outlined hood sticker...

Clearly Pork Chop was the inspiration for the Rubi 10th, red seats in all.... I'm okay with it. Looks good on bright silver.

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Old 11-28-2012, 09:17 PM   #180
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I've got to admit . . . these pics do drive home how spoiled we all are here folks.

I mean let's be clear: Front winch-ready steel convertable stubby bumper with two tow hooks, rear steel bumper with two tow hooks, f/r solid axle D44s, f/r lockers, e-discos, stock JK skids, 4:1 t-case, 4.10 diffs, real rock rails, vented hood for heat issues that could be very real in 4L . . . all stock.

You've got to admit--that's a pretty capable STOCK vehicle by any standards, anywhere in the world. Amazing they're even produced anymore, frankly. Other vehicles requires thousands and thousands of aftermarket components to get up to speed.

And here we are complaining about seat choice and color. Just sayin'. Keep it in perspective!
This ^

Anvil isn't what I expected, (is that periwinkle?), and the red leather seats aren't my cup o' tea, but I think it's a decent improvement over a stock Rubi. It would be great for the guy or gal who doesn't want to mod too much, or at all. The fact that they gave it a minor lift (or is it a level) is a huge leap from a liability standpoint.

Maybe not worth the price tag for me, but what's with all the hatin' here?


A big thanks to Pat as always, his preview was spot-on.

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