I love the MOAB. I picked up a Black JKU with 7500 miles for 34890 and its awesome. The big cost over the sport seem to be the 3.73 rear end over the stock 3.21, the hood, Nav 730n, leather heated seats, AEV bumbers, rock rails, rear light guards and tow package. The even through in the factory 5 year 100K bumper to bumper warranty. I havent seen another around in my area at all.