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Old 08-25-2014, 09:26 PM   #1
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2015 Unlimited Hard Rock - Prices Paid

Hello guys, I currently have my jeep spec'ed out and am requesting quotes form dealers, and thought it would be helpful/fun to see what everyone is paying (OTD or before TT&L) for their Unlimited Hard Rock Rubicons.

My Build specs are:

2015 Jeep Wrangler Unlimited Rubicon Hard Rock in Firecracker Red
-6-Speed Manual Transmission
-4:10 gears
-Dual Top Group
-Deep Tint Sunscreen Windows (dealers are telling me this is not available on the 2015? speculation is that it is included with the dual top group?)
-Supplemental side Airbags
-Air Conditioning with Auto Temp Control

MSRP: $42,765
INVOICE: $39,907

I have just sent out RFQs (Request for Quotes) today, and only a few dealers have gotten back to me thus far, I will update before the end of the week, but curious what others paid, and want to make sure I get a good deal. So, if you have already recieved your 2015 Hardrock, or already ordered it, Post up your specs, MSRP, and price paid in this thread. Please keep this thread limited to Unlimited Hard Rock Rubicons only, I'm sure someone will start a "2015 Prices Paid Thread" soon enough.

Happy Jeepin to those who have already taken delivery, and happy soon to be jeepin to the rest of us!

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Old 08-26-2014, 09:35 AM   #2
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I just picked up a 2015 Hard Rock fully loaded for $1000.00 under dealer invoice.

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Old 08-27-2014, 09:56 AM   #3
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Just ordered mine a couple weeks back. I got 3.08% under invoice, which was around -$1,200 for my build.

Anvil Hard Rock
Manual Trans
Black Hardtop only
Side air bags
Tow Package

I think negotiating room varies on the part of the country your in. My purchase was in Mass. I was shooting for 5% under, and no one would touch that number and only one dealer got under 3% for a new order. Something off the lot may have come cheaper.
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Old 08-27-2014, 10:56 AM   #4
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Unlimited Hard Rock... $42,326
Options and pricing in attached build sheet excerpt.
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Old 08-27-2014, 11:16 AM   #5
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The lowest price dealer is telling me that because a Manual is "harder to sell off the lot", it will require a NON REFUNDABLE $1000 deposit. Anyone else run into this issue?

I'm working on the "runner up" Dealers to see if they will beat the best quote I received, and asking what their requirements are for ordering, if they have allocation, deposit $ amount, and if the deposit is fully refundable if for any reason the Jeep does not arrive with the options specified/not in new condition (I.E: Missing Soft Top parts, Missing Torx tool kit, Missing Dealer Installed Tow Strap Kit, Scratches, Scrapes, Dents, etc.) Is there anything else I should include in the "fully refundable deposit if:" clause?

I was hoping for a quote roughly based off averages in this thread (13% Below MSRP)

As things are right now, my best offer is $41,100 OTD, Pending Trade-in (With $1000 NON-REFUNDABLE deposit due at time of order)
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Old 08-27-2014, 12:07 PM   #6
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i had to deal with the deposit too, but this is the third car i have ordered so Im used to it. It''s basically there to ensure you don't walk away from the agreement, and it's not there to screw you over if they mess up the order. I was comfortable with the dealer i used, which is why i was comfortable with the deposit. just double check the order, and when the VON and VIN are communicated you can check the build again. if all matches up you should be fine.
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Old 12-05-2014, 08:35 PM   #7
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Out the Door: $43,896

Jeep Wrangler Unlimited Rubicon Hard Rock

Base Price $35,395
Total Price: $45,415


Customer Preferred Package 24J $4,500
Max Tow Package $445
5-Speed Automatic $1,350
Add 4.10 Axle Ratio $545
Freedom Top Black 3-piece hard top $595
Uconnect 430N CD/DVD/MP3/HDD/NAV $1,095
Remote Start $495

Destination Charge $995
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Old 12-07-2014, 10:31 AM   #8
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My quote, just waiting until January to actually place the order...

MSRP: $43,770
Negotiated Price: $38,207 + whatever Kansas is going to charge me for sales tax, license and registration.
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Old 12-07-2014, 11:50 AM   #9
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Originally Posted by DWiggles View Post
The lowest price dealer is telling me that because a Manual is "harder to sell off the lot", it will require a NON REFUNDABLE $1000 deposit. Anyone else run into this issue? I'm working on the "runner up" Dealers to see if they will beat the best quote I received, and asking what their requirements are for ordering, if they have allocation, deposit $ amount, and if the deposit is fully refundable if for any reason the Jeep does not arrive with the options specified/not in new condition (I.E: Missing Soft Top parts, Missing Torx tool kit, Missing Dealer Installed Tow Strap Kit, Scratches, Scrapes, Dents, etc.) Is there anything else I should include in the "fully refundable deposit if:" clause? I was hoping for a quote roughly based off averages in this thread (13% Below MSRP) As things are right now, my best offer is $41,100 OTD, Pending Trade-in (With $1000 NON-REFUNDABLE deposit due at time of order)
I would absolutely NOT sign anything that says your deposit is non refundable.

Also, only put your deposit on a credit card so if there ever is an issue you can call your credit card company and dispute.

I placed a $1 deposit on my HR. The deposit is only there for one reason from your perspective and one reason from theirs.

For you - price protection.
For them - stops you from getting a better deal somewhere else and canceling your order with them.

I would counter offer a $100 or $500 fully refundable deposit, and make sure it says so on the sell order.
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Old 12-29-2014, 07:25 PM   #10
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Price paid for HR

Is there anyone willing to post what they paid OTD for a HardRock Wrangler Unlimited in So Cal? I'm about to start the venture tomorrow... I hate dealerships, I have a connection with a Chevy Dealer but I'm not looking for a new truck.. Thanks
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Old 12-29-2014, 10:41 PM   #11
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On your Window Tint question, here's what my build sheet had on my 2015 Hard Rock:
  • Tinted Windshield Glass
  • Front Door Tinted Glass
  • Deep Tint Sunscreen Window
My dealer had me put down an non-refundable deposit as well, I ordered Hydro Blue... they said that if I ordered Black or some other more popular color that they could resell if I decided I didn't want it, they wouldn't require a deposit.
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Old 12-29-2014, 11:09 PM   #12
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Is there anyone willing to post what they paid OTD for a HardRock Wrangler Unlimited in So Cal? I'm about to start the venture tomorrow... I hate dealerships, I have a connection with a Chevy Dealer but I'm not looking for a new truck.. Thanks
Huntington Beach Jeep gave me $500 under invoice (Hard Rock but a 2dr with a few extras) without any hassles. Perhaps you can do even better. Originally, I signed up for TruCar pricing and checked with about 5 dealers in the area. The key was I knew exactly what I wanted and wasn't gonna budge. HB was farthest but the most straightforward and direct of everyone I dealt with (online or in person). Didn't try to sell me what I didn't want and then ordered it for me. They told me straight up what I'd pay and showed me the invoice. Did most of it via email with Gary Jones. Took 5 minutes at the dealership. And they matched my bank on financing. No games. I might have fought for a slightly better deal (there or elsewhere) and it took awhile to arrive, but I still feel good about the whole experience.
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Old 12-31-2014, 12:13 AM   #13
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Thanks for the info on HB. Out of 8 dealerships only one gave me a starting point on a Jeep I'd order through them.. MSRP of $46,310.00 an invoice of $43,195.00 and their current guidelines on an order are $500 below invoice. If I go into the dealership there's more wiggle room I'm guessing around 1500 to 2k below invoice..

specs
Hardrock Unlimited Fire Cracker Red
4.10 axel ratio, 430 Uconnect
remote start, 5 speed auto, dual top
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Old 12-31-2014, 05:34 AM   #14
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Thanks for the info on HB. Out of 8 dealerships only one gave me a starting point on a Jeep I'd order through them.. MSRP of $46,310.00 an invoice of $43,195.00 and their current guidelines on an order are $500 below invoice. If I go into the dealership there's more wiggle room I'm guessing around 1500 to 2k below invoice..

specs
Hardrock Unlimited Fire Cracker Red
4.10 axel ratio, 430 Uconnect
remote start, 5 speed auto, dual top
You can do better than that, my deal ended up being 9% below invoice.
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Old 12-31-2014, 05:45 PM   #15
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thanks this is definitely taking some work most of the dealers won't even give me a price unless I come in and sit down with them or they want me to buy something off their lot.. Only one dealer so far driving me nuts. I'm ready just to pull the trigger on a new chevy 4x4 truck since I'm close friends with the owner of the dealership..
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Old 12-31-2014, 09:04 PM   #16
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thanks this is definitely taking some work most of the dealers won't even give me a price unless I come in and sit down with them or they want me to buy something off their lot.. Only one dealer so far driving me nuts. I'm ready just to pull the trigger on a new chevy 4x4 truck since I'm close friends with the owner of the dealership..
Your not gonna get 9% below invoice. Lowest pricing in the country is 5.5% below invoice (give or take $1-300) after fees. The previous poster must have had special pricing thru a company or something but 9% and dealer is losing a lot of money.

Aim for 3-5% below invoice. If dealers won't deal with you over email than just extend your search further out. If you're not willing to travel a bit then looks like you're stuck
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Old 12-31-2014, 09:20 PM   #17
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thanks I'm willing to travel I've already contacted several dealers over an hour away, looks like I may have to reach further.
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Old 12-31-2014, 09:47 PM   #18
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I got 6% below Invoice here in Colorado for a 2015 Hard Rock

MSRP $44,315
Invoice $41,418
My Price $38,918

With this price they wouldn't give me a decent price on my 2012 Rubicon so I sold that private sale.
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Old 01-01-2015, 08:30 AM   #19
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There is a dealer in Texas that does 5.5% below invoice no questions asked - that is before applying any further rebates. Only bad part is, they get so many orders that their communication is poor (I was never able to finalize my order with them so I looked elsewhere). The deal I got was through Exchange Military Car Sales. They matched the dealer in Texas before rebates. After the rebates were applied it ended up being 9% below invoice (15.19% off of MSRP).
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Old 01-01-2015, 09:04 AM   #20
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There is a dealer in Texas that does 5.5% below invoice no questions asked - that is before applying any further rebates. Only bad part is, they get so many orders that their communication is poor (I was never able to finalize my order with them so I looked elsewhere). The deal I got was through Exchange Military Car Sales. They matched the dealer in Texas before rebates. After the rebates were applied it ended up being 9% below invoice (15.19% off of MSRP).
That's an insane deal! Yeah there is a dealer here who advertises as "7%" below invoice, but after their $599 fee it's more like 5% depending on purchase price. 5ish percent is kinda the sweet spot where dealers can still actually make money on a wrangler. Of course dealers are now getting $600 per wrangler sold instead of $300 (for now at least) so that helps pad the profit a bit and why we are seeing even lower deals than normal.
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Old 01-01-2015, 09:16 AM   #21
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There is a dealer in Texas that does 5.5% below invoice no questions asked - that is before applying any further rebates. Only bad part is, they get so many orders that their communication is poor (I was never able to finalize my order with them so I looked elsewhere). The deal I got was through Exchange Military Car Sales. They matched the dealer in Texas before rebates. After the rebates were applied it ended up being 9% below invoice (15.19% off of MSRP).
I had the same experience with the dealer in Texas. There is practically no communication with them. He is so busy that a simple response to an email gets ignored or takes 48 hrs to respond. I just don't think the 5% below invoice is even worth it when you can't have a decent business relationship with the dealership.

I strongly believe in getting a certain level of service, especially when you are spending that type of money. I cancelled my order a few weeks ago, while I had my HR SO waiting for me on the lot. I might order one this year from a dealership in Florida that is able to provide a certain level care and service.
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Old 01-01-2015, 08:40 PM   #22
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When did you cancel your order? I was there Dec. 16th, I looked at yours and ordered one. Thought your deal was done and just waiting to ship to you.
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Old 01-02-2015, 10:44 AM   #23
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When did you cancel your order? I was there Dec. 16th, I looked at yours and ordered one. Thought your deal was done and just waiting to ship to you.
Not sure exactly.....maybe around the 18th. if you ordered one from them, then you should look into this one. It's fully loaded.....a great looking jeep.
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Old 01-03-2015, 01:30 PM   #24
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I bought a JKURHR on 12/31 for just under 3% below invoice. MSRP $44,820 and after tax and fees, my price out the door was $44,240.
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Old 01-07-2015, 07:23 PM   #25
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goal21 I tried to purchase the Jeep wrangler unlimited hard rock you ordered. Found out it was still for sale and decided Friday 1/2/15 that I did want it.
MRSP $48,190
Sale price $42,477
I was going down Saturday 1/3/15 to pick it up. Around noon I got a text message from salesman Mark telling me that he just found out that a deposit was put down on it 12/31/14 and it was on hold. Found out Monday 1/5/15 that the Jeep was sold.

I will get the Hard Rock I ordered 12/16/14. MSRP $44,915 sale price $39,722
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Old 01-20-2015, 01:28 PM   #26
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So the Military Sales people tried to pull a fast one on me and I ended up going with the dealer in Texas - hahaha. And just to follow up on my previous comment, communication has improved.

MSRP $43570, sale price before TTL $38,086.
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Old 02-05-2015, 09:29 PM   #27
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Hi, I'm new to the forum and looking to purchase a new 2015 Hard Rock. I was wondering if anyone had the contact information for the dealership in Texas that is offering 5.5% below invoice. Thanks!
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Old 02-06-2015, 08:31 AM   #28
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Hi, I'm new to the forum and looking to purchase a new 2015 Hard Rock. I was wondering if anyone had the contact information for the dealership in Texas that is offering 5.5% below invoice. Thanks!
Not exactly sure which dealer in TX everyone is talking about, but I ordered my HR from Bayshore. Although I live in Houston and there are tons of Jeep dealerships I got the best deal and the best service in Baytown. Bill Dooley was salesman. Super easy guy to deal with and responded very quickly to my emails. Got about 7.5% off. Now just waiting on delivery..........
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Old 02-08-2015, 09:04 AM   #29
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You can do better than that, my deal ended up being 9% below invoice.

Where did you get 9% below invoice??
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Old 02-08-2015, 10:47 AM   #30
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I know it goes without saying, but please be careful of quoted prices. I've been in the car business for over 27 years. What matters is the out the door price. Y'all know about doc fees, admin fees, and many other hidden fees some will try to tack on. Tax and license are usually the only valid fees unless you add something at delivery. Please ensure you ask for the out the door price. You can then break down the adds if needed. We have to remember that these retailers need to make a fair return on their investment and the sales folks need to eat too.

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