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Old 02-18-2012, 08:34 AM   #1
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About to buy a 2012 Rubicon... what is a fair price?

I am looking to buy a black on black 2012 Rubicon Unlimited. It comes with basically everything... leather seats, heated seats, Body Color Painted Top and Fenders, Max Tow Package, Dual Top, Side Airbags, Media Center 730N, Remote Start, Air Conditioning temp Control, etc... Sticker is $42,900.

What is a fair price for this car. Don't know invoice price yet, but in relation to MSRP or Invoice, what is a fair price to offer them?

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Old 02-18-2012, 09:57 AM   #2
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If you have tread lightly membership or a supplier discount, you'll get 2% under invoice without haggling...I'd reccomend this route. I did it and it was painless.

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Old 02-18-2012, 10:06 AM   #3
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Correction: the discount is 1% under invoice, which is what I got with my supplier discount. Although many on here have negotiated 2% under invoice.
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Old 02-18-2012, 10:29 AM   #4
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Absolutely all the information you could possibly need is answered in this thread - especially in the first two posts:

http://www.wranglerforum.com/f33/201...ml#post1352533
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Old 02-18-2012, 10:47 AM   #5
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Quote:
Originally Posted by holyjeepers View Post
I am looking to buy a black on black 2012 Rubicon Unlimited.
Great choice

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Old 02-18-2012, 11:53 AM   #6
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Old 02-18-2012, 11:53 AM   #7
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I just ordered a 2012 Unlimited Rubicon in black. Every option except side air bags, block heater, and smoker package. MSRP is $41,525. With the Tread Lightly 1% under invoice my price is $38319. Oh....i also got 730 nav since there are the two nav options.

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Old 02-18-2012, 02:15 PM   #8
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Mine JKUR, 6 spd, 730N, Black Leather, Every option except smokers package was $43,555 and I got it for $39,995. This is Canadian pricing!
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Old 02-18-2012, 02:24 PM   #9
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You could buy 2x new JK sports for that price.
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Old 02-19-2012, 04:34 AM   #10
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Quote:
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You could buy 2x new JK sports for that price.
My Money, My Rules!

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