Was looking at JKU's (2008+). Originally, I was indifferent about the Rubicon package. I plan to take it on the trails, but I don't see doing anything too extreme (for now). However, i came across this 2010 JKU rubicon deep water blue pearl that really caught my attention, and I was able to negotiate the price down to $27,495. It has the following options - hard top, navigation and it only has 4600 miles, so pretty much brand new with not a scratch on it. I just wanted to see what you all thought of this price. From my research, it seems fair to me, but I wanted to ask you all for advice given the extensive knowledge on the forum. Thanks!