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Old 04-23-2012, 06:19 AM   #1
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Another Special Edition JKU "ALTITUDE"

Just read an article in AUTOMOBILE magazine about an Altitude edition....To be featured with USA basketball. Article has pictures....

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Old 04-23-2012, 07:52 AM   #2
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Old 04-23-2012, 08:03 AM   #3
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agreed, not a fan of this one... but it'll sell.
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Old 04-23-2012, 08:17 AM   #4
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yup that will be sporting 40 inch spinners..
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Old 04-23-2012, 08:27 AM   #5
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Maybe I'm the only one, but for extra touches, I like it. I mean, theres no shot of the drivers seat, but it looks like it's not covered in dopey decals. Black trim on the hood and grab handle, and red trim on the bumpers instead of silver, not to mention tasteful wheels. I mean sure, it's probably not going to be worth whatever they're asking for it, but for a trim package, its certainly a bit more tasteful than the COD or Yeti. At least it will still look fine in 5-10 years, unlike the current special editions.

Although truth be told, I have no idea what this jeep has to do with basktetball; for a baller's whip, it seems pretty tame!
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Old 04-23-2012, 08:32 AM   #6
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Its not *that* bad. No where near that Nautica version that was going around. It has black rims, colored seat stitching and a color matched bumper rather than the silver in Saharas. Not all that controversial
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Old 04-23-2012, 08:40 AM   #7
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Old 04-23-2012, 08:45 AM   #8
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My 1st Jeep had the Levi pkg, i couldnt strip that crap off fast enough. Took the whole CJ apart, hung the tub in our barn and painted it all white. I didnt like wearing Levis I sure wasnt going to drive em!
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Old 04-23-2012, 09:00 AM   #9
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Doesn't look all that bad to me. But then again, I debadged my JKU Sahara the day after I brought it home.
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Old 04-23-2012, 09:49 AM   #10
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Old 04-23-2012, 09:56 AM   #11
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Even if it's the best-looking Jeep in history, it's a conceptually-dumb idea.

Most other versions at least have some connection to the Jeep's basic purpose--off-road capability.

"Sahara" suggest that it will go thought the desert.

"Rubicon" suggests that it will climb rocks.

"COD": I'm not a big fan of a video game-related edditions, but at least it's off-road-related in that it suggests tat you can fight a PRC mechanized infantry company with it.

"Altitude": There's nothing about a Jeep that's remotely basketball-related. It seems a very stretched/forced idea. I don't think it's going to be very pupular. And the only way it could be popular is if they get converted into bling-bearing ghetto cruisers, which, if successful, will just embarass the brand and current non-ghetto Jeep owners. Just my opinion.
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Old 04-23-2012, 09:57 AM   #12
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I wonder if it'll come with a pair of Michael Jordon "NIKES" hangin from the antenna ??

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Old 04-23-2012, 10:06 AM   #13
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Maybe I'm the only one, but for extra touches, I like it. I mean, theres no shot of the drivers seat, but it looks like it's not covered in dopey decals. Black trim on the hood and grab handle, and red trim on the bumpers instead of silver, not to mention tasteful wheels. I mean sure, it's probably not going to be worth whatever they're asking for it, but for a trim package, its certainly a bit more tasteful than the COD or Yeti. At least it will still look fine in 5-10 years, unlike the current special editions.

Although truth be told, I have no idea what this jeep has to do with basktetball; for a baller's whip, it seems pretty tame!
I prefer the less tasteful one with dopey decals that will be obsolete in 5 - 10 years.
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Old 04-23-2012, 10:10 AM   #14
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Clearly, this is what was being talked about as the Volcano Edition. Either Automobile has the name wrong, or Jeep decided to be consistent across model lines.
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Old 04-23-2012, 10:21 AM   #15
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Besides the bumpers matching, the wheels and the stitching...there is nothing really "special" about it. I personally don't like the stitching or the wheels so to me it isn't worth the money. I don't mind the matching bumper inserts.
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Old 04-23-2012, 10:21 AM   #16
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I'm pretty sure that's the what we have been calling the Volcano Edition, I think the article started calling it the Altitude due to the altitude floor mats:

18X7.5 Painted Med Gloss Wheels 0 0
Altitude Floor Mats 0 0
Altitude Hood Decal 0 0
Black Jeep Grille Badge 0 0
Black Leather Seats w/Red Stitching 0 0
Body Color 3-Piece Hard Top 0 0
Body Color Appliques Front Bumper 0 0
Body Color Appliques Rear Bumper 0 0
Freedom Panel Storage Bag 0 0
Heated Front Seats 0 0
MOPAR Black Fuel Filler Door 0 0
Piano Black Interior Accents 0 0
Radar Red Stitching Accents 0 0
Rear Window Defroster 0 0
Rear Window Wiper/Washer 0 0
Package Value Price 2,666 2,995
NET PACKAGE PRICE 3,667 4,120
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Old 04-23-2012, 10:29 AM   #17
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I'm pretty sure that's the what we have been calling the Volcano Edition, I think the article started calling it the Altitude due to the altitude floor mats
The actual ad that features USA Basketballer Chris Paul clearly says in the lower right corner, "The 2012 Jeep Wrangler Unlimited Altitude Edition. Proudly believing in USA Basketball."

Maybe that's why the article identifies it as such.
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Old 04-23-2012, 10:31 AM   #18
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A little more info about the partnership between Jeep and USA Basketball:

USA Basketball: The Jeep® Brand and USA Basketball Announce Partnership
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Old 04-23-2012, 10:38 AM   #19
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Originally Posted by pat@fieldsauto.com View Post
I'm pretty sure that's the what we have been calling the Volcano Edition, I think the article started calling it the Altitude due to the altitude floor mats:

18X7.5 Painted Med Gloss Wheels 0 0
Altitude Floor Mats 0 0
Altitude Hood Decal 0 0
Black Jeep Grille Badge 0 0
Black Leather Seats w/Red Stitching 0 0
Body Color 3-Piece Hard Top 0 0
Body Color Appliques Front Bumper 0 0
Body Color Appliques Rear Bumper 0 0
Freedom Panel Storage Bag 0 0
Heated Front Seats 0 0
MOPAR Black Fuel Filler Door 0 0
Piano Black Interior Accents 0 0
Radar Red Stitching Accents 0 0
Rear Window Defroster 0 0
Rear Window Wiper/Washer 0 0
Package Value Price 2,666 2,995
NET PACKAGE PRICE 3,667 4,120
so it sounds like its pretty much going to be about the same price as any other loaded sahara?
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Old 04-23-2012, 10:38 AM   #20
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Lame, boring, nothing special......
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Old 04-23-2012, 10:40 AM   #21
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And from the Jeep Blog. Looks like they went with Altitude instead of Volcano - (maybe because of the focus on Jeep fires lately...?)

2012 Jeep® Wrangler Unlimited Altitude Edition Reaches New Heights | Jeep

And the TV ad:

http://www.youtube.com/watch?feature...&v=J1I8x9JRf3Y#!
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Old 04-23-2012, 10:42 AM   #22
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And from the Jeep Blog. Looks like they went with Altitude instead of Volcano - (maybe because of the focus on Jeep fires lately...?)

2012 Jeep® Wrangler Unlimited Altitude Edition Reaches New Heights | Jeep
Good point. THAT would be a great marketing tool! Might as well paint flames on the hood and fenders as well.
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Old 04-23-2012, 10:54 AM   #23
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so it sounds like its pretty much going to be about the same price as any other loaded sahara?
The package costs $2,995. The colored roof and heated leather seats are $1,715 and $900, so the difference is $380. It's all cosmetic, but I think that's a pretty good deal for what is not a bad looking package. As long as there is no ugly embroidery on the seats, I'd definitely consider it.
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Old 04-23-2012, 10:59 AM   #24
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The package costs $2,995. The colored roof and heated leather seats are $1,715 and $900, so the difference is $380. It's all cosmetic, but I think that's a pretty good deal for what is not a bad looking package. As long as there is no ugly embroidery on the seats, I'd definitely consider it.
considering the package includes some pretty nice looking wheels, I think that's actually a hell of a deal. I mean, unless folks flood the market, if you could buy the jeep at that cost, you could easily sell the wheels for 500 (still be cheaper than after market wheels) and net a tiny profit!

Clearly, this is only a 2wd verison. or something equally sinister
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Old 04-23-2012, 11:13 AM   #25
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Another link with some pics. Imho a very nice car! Would you think this is a special "Altitude"-red or the deep cherry red?
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Old 04-23-2012, 11:16 AM   #26
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I kind of like the black painted Sahara wheels, the'd look better flat black though.
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Old 04-23-2012, 11:17 AM   #27
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In our system - dealerconnect it is still called the volcano edition.



23L - Volcano Edition 2,666 2,995 N/A N/A 0 0 2 N/A
24L - Volcano Edition 3,667 4,120 N/A N/A 0 0 9 N/A
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Old 04-23-2012, 11:28 AM   #28
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Another link with some pics. Imho a very nice car! Would you think this is a special "Altitude"-red or the deep cherry red?


"Car" you say?

PS And they finally Plasti Dipped the Jeep badge on the front - nice!
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Old 04-23-2012, 11:41 AM   #29
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This is the best looking Wrangler Unlimited yet, but just because it has a relation to basketball you guys are up in arms about it. Does Kia have any relation to dancing mice? No, but it works and it sells product. It's called a smart business move to expand into more diverse demographics, but obviously you guys who are making fun of the Altitude are too stupid to see that.
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Old 04-23-2012, 12:23 PM   #30
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This is the best looking Wrangler Unlimited yet, but just because it has a relation to basketball you guys are up in arms about it. Does Kia have any relation to dancing mice? No, but it works and it sells product. It's called a smart business move to expand into more diverse demographics, but obviously you guys who are making fun of the Altitude are too stupid to see that.
Going back and reading the prior posts I don't think a single person is "up in arms" about it being associated with basketball. Seems most people at talking about what is going to come on it and what they like/ dislike. Aside from a couple little jokes, nobody is making a big deal about it.

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