Thanks for the replies so far. I should've been a bit more specific: I've had TJs in the past, a '97 with a lift, 33"s, ARB lockers, heavy duty bumpers, re-geared, etc.; the other (an '03) only with a "budget boost" and 32"s. Of course, I lived in Colorado when I had the first one. Don't really NEED the Rubicon here in Dallas, but would like to have its out-of-the-box capability if/when I get out of here; besides, resale value seems to be very good. I'd probably only do a mild lift with either one of the two, just enough to make room for 33"s.
OTOH, when configuring a loaded Rubi (auto, dual tops, leather, etc.) and comparing it to a more basic Sport S (manual, soft top, cloth, etc.), the difference in MSRP is close to $10K! Two very different vehicles, of course (and I can probably afford it), but I have to ask myself if it's really worth it. This would be a daily driver, and I like stick shifts; however, I also understand the Jeep's 6-speed isn't the smoothest unit on the market.
So, about $1,500 for a decent set of wheels & tires, and maybe a few hundred bucks in return for the stock components?