FYI Factory PR - Jeep Wrangler Forum

Go Back   Jeep Wrangler Forum > JK Jeep Wrangler Forum > JK General Discussion Forum

Join Wrangler Forum Today

Thread Tools

Please support our sponsors and let them know you heard about them on
Old 09-21-2010, 07:57 AM
Thread Starter
denis4x4's Avatar
Join Date: Mar 2010
Location: Durango CO
Posts: 63
denis4x4 is on a distinguished road
FYI Factory PR

September 21, 2010 Jeep brand pressing the accelerator | | The Detroit News
Jeep brand pressing the accelerator

Upgraded vehicles, possible new pickup help drive momentum

The Detroit News

Auburn Hills -- The Jeep brand is enjoying a worldwide sales uptick, and momentum should continue as it supplies five of 16 upgraded Chrysler Group LLC vehicles this year -- not counting a possible Wrangler-based pickup.

Mike Manley, who heads the Jeep brand, said Monday that dealers shown a pickup concept at a recent meeting in Orlando were excited about it.

Also boding well for a Jeep pickup, likely based on the Gladiator concept shown in 2005, is the enthusiasm for it at Auburn Hills.

"There is as much passion about building a Jeep pickup as for the (return of the Dodge) Viper," Manley said at an event to show off upgrades to the 2011 Jeep Wrangler and Patriot.

Manley said the pickup isn't in the automaker's five-year product plan, but can be added.

"It would be relatively quick to execute because it is off an existing platform," he said. It would share underpinnings with the Wrangler Unlimited.

The pickup could be added in 24 months, he said. Manley said it has not been approved yet.

"It is good to see there is more in the works," said Bill Golling of Golling Chrysler Jeep Dodge Ram in Bloomfield Hills, who already is excited about having 16 all-new or significantly modified 2011 vehicles to offer potential buyers.

The Patriot and Compass sister vehicles are being restyled to stay fresh until they are replaced by a single Jeep from the Fiat SpA compact car family at the end of 2012. The vehicle's design is well under way, Manley said.

For 2011, the Patriot's square edges are rounded off, the height was raised an inch and tow hooks on the front will contribute greater kinship with the Wrangler.

The updated Patriot starts production in a couple weeks.

The new Compass does not follow until December because its modifications are greater, to bring its look more in line with the new Grand Cherokee.

The two compact Jeeps compete in a 3.5 million unit segment worldwide, Manley said, including 400,000 in the U.S.

The upgrades "should be enough to sustain sales until the next major changes," said Dave Sullivan, product analyst with AutoPacific in Troy.

But without engine and transmission improvements, luring new buyers from the competition may be difficult, he said.

The Wrangler is the other Jeep getting a significant makeover. The Sahara model is differentiated as a high-end model with a body-colored hardtop. But all trim levels have nicer interiors including a soft, full-size arm rest in the door. Heated electronic adjustable side mirrors have been added.

The new roof "is a knockout" and with improvements to the steering wheel, which now incorporates cruise control and the redesigned center stack, "it looks like a 2011 model and not 10 years old," Sullivan said.

There is still hard plastic that can be hosed out.

"There is nothing wrong with plastic if you know how to use it," said Klaus Busse, Chrysler's head of interior design.

The 2011 lineup kicked off this summer with the all-new Grand Cherokee, which doubled its share of the U.S. full-size SUV market to 8 percent, compared with the outgoing model, said Manley.

The segment is important because it has grown 24 percent from a year ago and represents 1.6 million vehicles worldwide, including 800,000 in the United States.

Chrysler has started shipping Grand Cherokees with gasoline engines to international markets from the Jefferson North plant in Detroit. Diesels will follow in the first quarter of 2011.

More growth is planned next year, when Jeep celebrates its 70th anniversary, Manley said.

"I've never seen a company move this fast and I'm blown away by it," said dealer Golling.
Experience & Skill trumps a boatload of accessories!
denis4x4 is offline   Quote

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Factory Sub works SOMETIMES dylan Communications and Electronics 1 08-21-2009 02:01 PM
Factory Console Amp with a Aftermarket Sub? RDavis16 Communications and Electronics 0 07-29-2009 06:37 PM
Factory softtop or factory hardtop....which one?? Jeep2175 TJ General Discussion Forum 6 04-18-2008 11:37 PM
some TJ factory parts - VA mudaddy Classifieds Archive 3 01-12-2008 09:13 AM
2008 Jeep Sahara - Aftermarket Stereo problem with factory amp Haloshot Communications and Electronics 0 11-27-2007 01:35 PM

Download our Mobile App

» Featured Product

All times are GMT -5. The time now is 08:19 PM.

User Alert System provided by Advanced User Tagging v3.1.0 (Pro) - vBulletin Mods & Addons Copyright © 2017 DragonByte Technologies Ltd.
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2017 DragonByte Technologies Ltd.

Jeep®, Wrangler, Liberty, Wagoneer, Cherokee, and Grand Cherokee are copyrighted and trademarked to Chrysler Motors LLC. is not in any way associated with the Chrysler Motors LLC
« Back

Enter your email address:

Delivered by FeedBurner