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Hard Rock Resale?

2K views 14 replies 14 participants last post by  sonjason 
#1 ·
Wife started an offer sheet on a Rhino Hard Rock Unlimited today... Left and told the dealer she would decide tomorrow. Trying to take advantage of end of month and end of quarter to get the best deal lol.

So, is the extra money for the Hard Rock "worth it", and is the resale value better? It seems the JKU has good resale value period, but wonder if the HR is even better?
 
#4 ·
I like the hood, bumpers, and the wife likes the leather seats. So yeah, we are buying a Rubicon HR...

Get it because it is what you like... sorry, I just don't buy cars thinking about the day I will sell them... I buy my cars to keep them forever!! ...even if I ended up changing every three-four-five years, lol
 
#5 ·
The only comparisons I've seen suggested that your resale value will be higher, but not as much as the premium you pay when buying new. So you will lose money if you buy just for increased resale value. If you want the stuff it comes with, get it. Resale value will likely not be increased enough to justify it compared to a less optioned model.
 
#7 ·
I don't care for the HR wheels, rails, or bumpers so for me it wouldn't be worth it as I would ultimately want to replace all of those. I don't have the time or patience to try and sell the take-offs either. As far as resale, I think the two will hold their value nearly identically given the differences are superficial and so at trade in I don't think you'll see much if any difference. However, I'm sure the reseller will charge a premium for it when they pass it on to the next buyer.
 
#8 ·
I don't like the hood (might if the HR had bigger engine), hate the wheels, hate the hot pink letters, but like the bumpers. Get what you want and don't worry about trims or resale. I spent $43k on my non-HR Rubicon, about 11K in options.
 
#9 ·
People can guess on depreciation all they want. I went and did some research before deciding on a new rubicon vs sport. I would have got a Hard Rock but it wasn't available in my color choice at the time.

No matter what the numbers say, wranglers hold their resale value a long time. I bought new for the price people were asking for used.
 

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#12 ·
Yep, they could be the same exact build and price the 2017 will have +$1-2k resale value just driving off the lot.
 
#11 ·
Buy now and don't look back. Enjoy it while you have it but usually when I make a purchase, specifically on a Jeep Wrangler, resale is the least of my concerns. They have one of the highest resale values out of any high volume manufacturer. Don't sweat the small stuff.

Also, they make less HR than they do other models so it would be safe to assume they maintain a good value.
 
#13 ·
Just picked up my new Rubicon on Monday. I got the MOST basic Rubicon available, mainly because over time I'll be changing so many things it won't really matter. I was considering paying a little more and getting the power convenience upgrade, simply based on the fact it will probably have more re-sale value later on, but in the end I didn't think it was worth it because 1. it's not a big hassle for me to do my windows/locks manually, 2. doors off most of the time and 3. I'm planning on keeping this baby a very long time.

Just my .02, get what you want because you want it, not for the return. At the same time, it's smart to consider overall value and depreciation, money = time and time is a valuable resource.

Congrats on the new JK, I love my Rubicon (GCM - 6 speed manual), AC was the only real thing I couldn't live without, luckily that's standard in the Rubicon!
 
#14 ·
You can guarantee a couple of things about Hard Rock vs Standard Rubicon:

1) A Hard Rock will always sell for more than a comparably equipped standard Rubicon.
2) You will pay more for a Hard Rock than a comparably equipped standard Rubicon.

I wanted a loaded Rubicon anyhow, so I think the Hard Rock option was about a $2000-$2500 upgrade. Will I get back that full $2k when I sell it over what I would have gotten if I bought a standard Rubicon? Probably not. Does it matter to me? Not really.

My advice is if you want a more basic Rubicon, get a standard Rubicon. If you want to option it out, get a Hard Rock. Don't worry about how much you can resale the Hard Rock option for in 5 years.
 
#15 ·
Thanks for the feedback everyone. Looks like we are leaning more towards a Willys at this point because I'm having a hard time justifying the extra $ to get a HR. The hood and bumpers sure look sweet, but we don't wheel enough to need a Rubi/HR anyway.

I just want rid of the 2011 with its weak V6 and ridiculous transmission.
 
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