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How much to haggle on a used Rubicon

7K views 13 replies 12 participants last post by  YnotAJeep 
#1 ·
Sorry if this question has been answered in previous threads, but I haven't seen anything myself. I am beginning to look at used Rubicons in the 2014-2016 range. How much can someone expect a dealership to move on used vehicles. I've seen multiple conversations about new vehicles but have yet to see anything about something that is used. Any info would be helpful because I am clueless.
 
#2 ·
That's a hard one. Dealers know they have to come down a little so the mark up game begins. I would go to KBB and look at used Jeep prices with roughly the options you want. That will give you a ball park in which to judge the dealers pricing. Also look up new pricing, you'll see that a used two year old Jeep will be close to a new one. Most automotive publications, including Consumer Reports, are saying the Wrangler is tops in resale value.
 
#3 ·
When I bought late last year I found that many dealers have adopted "no-haggle" pricing. So first, determine if they will even negotiate at all. After that, I didn't find a clear pattern. One dealership in Miami came down from $35k to $32.5k. That was the most I saw anyone budge. Almost everyone else I dealt with was no-haggle. With used Wrangler prices the way they are, every $500 saved is a big deal.
 
#4 ·
Get a handle on how much a brand new one would cost you before you go out and buy a used one. Price every option you want and try to figure out some sort of discount off MSRP. I frequently see 2014 JKURs with more miles than mine and no mods advertised for more than what I paid new. A NORMAL vehicle will drop 20-40% in the first 4 years making buying used smart, but for some crazy reason the used Jeep market feels like the housing marking in 2007.
 
#5 ·
2017 Jeep Wrangler for Sale - Covert Dodge

Covert here in Austin puts MSRP discounts on wranglers on their website. They matched an ad for another Jeep when I bought mine (2014 in july of 2014) at 4K under MSRP. It was 42280 and I got it for 38280. If I were to buy the same Jeep Used with 26,000 miles and 2.5 years old today I would want to pay 30-32K for it to be worth it. Meanwhile there is a Jeep without half the options as mine at Carvana (no haggle) for $38500 (though only 9,000 miles).

Cars for Sale: Used 2014 Jeep Wrangler in 4WD Unlimited Rubicon, Round Rock TX: 78664 Details - Sport Utility - Autotrader

Its tough not to buy new.
 
#8 ·
I bought a 13 Rubicon last year with no financing. By luck I saw on the internet that the dealer had it on his lot for 180 days, so I figured he was ready to move on it. I got up and started walking to the door 3 times before he got the message that if he wanted a sale, he would have to negotiate. He had it listed at $35K and I got it for $30K tax, tags, etc. included.
 
#9 ·
Don't buy into that no haggling pricing, it only benefits the dealer. Know what you're willing to pay and be prepared to walk away. Do your homework and know what similarly equip vehicles are selling for and remember the salesmans job is to sell you a vehicle and he is good at it, sneaky, deceitful, underhandedly good at it. Ask for all fees, dealer prep, deliver costs up front. Salesmen are notorious for adding in a bunch of stuff AFTER you thought you had negotiated a final price. (Things that should be included in the pricing of the vehicle but they hold until you think you're done) I've negotiated several deal from a dealership where we were ready to sign only to have him come back with a document that was 2500 to 3000 more than the price we agreed upon. I'm not talking about taxes but things like $1000 Delivery fee, $600 Document fee, $300 registration fee, dealer prep, dealer option... these are just ways to inflat their profit margin.
 
#12 ·
We typically marked up used vehicles which were good sellers a minimum of $5,000 over what we gave a person for on a trade. Sometimes more. I'd look at a new one, especially if you have good credit and plan on financing the vehicle.

I've said it before and others mentioned it here: always negotiate an out the door price. The only extras you should be paying is tax and tags. Anything else goes in the dealers pocket.
 
#13 ·
almost two years ago, my Rubicon stickered at $40K. I purchased new for $34.8K plus TTL (no trade).
I would almost guarantee that if it was to be offered for sale on a dealer lot today, they would probably advertise it at least for $35K, if not more....
 
#14 ·
If you want a deal on a used jeep you'll have to play "hardball" and be willing to walk away. I have seen used jeeps for sale for more than new. Perhaps the buyer paid sticker, not my problem. A used jeep, like 1 year used, should be 10% under new at least, and that is what I can get it for new, which is about 13% under sticker + tax and lic. What someone paid in tax and lic is not part of the original price. Add ons like bumpers mean almost nothing. Trail damage will really hurt the price.
I know that many think their used jeep is worth close to new but it's just a used car with 4 wheel drive. New ones are easy to get. The value of all used vehicles is up due to the lack of them. If I am going to buy used it has to be worth it for me. Not going to buy from someone trying to get all their money back. I do not mean to insult anyone here and if you can sell your used jeep for new price, good for you.
 
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