It's actually low rated for the size...some jeepruns we've been on require a minimum of 20,000 pound rating, I had some special made ones done with 30,000 rating.
Remember...a wrangler (without extra mods) weighs in around 4500# or more...cherokee heavier. And if you add a snatch block you've increased pull on the strap by double. Then if you are trying to snatch someone straight 'up' a ledge, it's even more pull.
Yes, you got a good deal, price is good unless you paid a lot for freight...because for $29 you can get a 20,000# one from Tractor Supply and no freight.
But the color....THAT won't get lost in the snowbank!