Wait, what exactly does he not like about it? Two things: that the grille on the current-gen JK no longer holds up the front sheet metal (that in fact "nibbles away at [his] Jeep soul a little bit"); and that the little 'Jeep' badge is there at all.
"It's become so iconic it upsets me we still feel compelled to put 'Jeep' on the front of a Wrangler. It's just not necessary," quoth Allen, the current head of design for the brand.
I mean, it's not a bad thing. It means we have influence, and they care about how we feel about about our Wranglers. It's a kind of passion that most people don't have with their vehicles. It makes me happy that I'm a part of a group known for their passion. Not the mob mentality of violence, but of caring.
it's easier to wash the bugs off without the jeep logo on the front. mines gone
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