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"Jeep Pickup Truck Won’t Have Wrangler’s DNA" (Huge mistake)

9K views 54 replies 39 participants last post by  Princelake 
#1 ·
Links

Jeep Pickup Truck Won’t Have Wrangler’s DNA
Jeep Pickup Truck Won’t Have Wrangler’s DNA – NSEAVoice

Jeep Pickup Truck: Forget The Wrangler, Cherokee To Be Base Model?
Jeep Pickup Truck: Forget The Wrangler, Cherokee To Be Base Model? – NSEAVoice

if this is true it's a huge disappointment (and they may have already lost a sale). The Wrangler is the platform to base this one.

Wrangler has the aftermarket (manufacturers would line up behind this quickly),

Wrangler has the customer loyalty (who wouldn't want to be the first in their trailer park to have a wrangler pickup?),

Wrangler has already solved the most common off-road concerns.

Only a sadistic nut would sacrifice this brand cache and base it on a different model.
 
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#2 ·
if this is true it's a huge disappointment (and they may have already lost a sale). The Wrangler is the platform to base this one.

Wrangler has the aftermarket (manufacturers would line up behind this quickly)
Sounds like an evolution of the Jeep J10 pickups or the Comanche if it does in fact get produced. Always loved the Honcho-J10 so I'm not too disappointed. As before, we can rely on AEV or another aftermarket company to continue supplying the market with premium wrangler-based trucks.

 
#3 ·
Links

Jeep Pickup Truck Won’t Have Wrangler’s DNA
Jeep Pickup Truck Won’t Have Wrangler’s DNA – NSEAVoice

Jeep Pickup Truck: Forget The Wrangler, Cherokee To Be Base Model?
Jeep Pickup Truck: Forget The Wrangler, Cherokee To Be Base Model? – NSEAVoice

if this is true it's a huge disappointment (and they may have already lost a sale). The Wrangler is the platform to base this one.

Wrangler has the aftermarket (manufacturers would line up behind this quickly),

Wrangler has the customer loyalty (who wouldn't want to be the first in their trailer park to have a wrangler pickup?),

Wrangler has already solved the most common off-road concerns.

Only a sadistic nut would sacrifice this brand cache and base it on a different model.
No question for me that if they make a truck like the concept shown in the second article or any truck based on the cherokee, I'm out as a buyer. If they make a truck based on the wrangler or something made with wrangler "design philosphy"; ie true offroadability in base form, solid axles, removable roof/roof panels etc..., I'd at least consider it when looking for something new. Ideally, I'd like to see a full size truck with a v8 option. I don't find compact or midsized trucks appealing as I'd rather just drive a Wrangler and use a trailer for hauling anything. A full size though adds a lot of utility, so if I'm gonna have a truck, I'd only consider a full size model.
 
#8 · (Edited)
I've often wondered why Jeep doesn't act like BMW with it's MINI line, and create six or eight versions of the Wrangler. (And no, I don't mean six or eight sticker packages.)

We have the 2-door and the 4-door, with the Rubicon available in both flavors. They could build a Scrambler-like pickup based on the 2-door, and a bigger PU based on the Unlimited. A fixed hard-top option for both 2 and 4-doors. Then go about slathering the Rubicon option on all of those permutations.

Porsche offers (last I calculated) 21 distinct models of 911. 911 3.4, 911S 3.8, RWD, AWD, Convertible, Coupe, Targa, GT3, GT2, Turbo, Turbo S. Mix and match nearly any of those to create a Convertible Turbo S, a RWD 3.6 Coupe, an AWD 3.8 Targa S, etc. The body can be had in standard width (3.4 and S), moderately flared rear arches (GTS and GT3) and fully blown-out rear arches (Turbo, Turbo S, GT3RSR). Sure, the car starts at close to 90k so they have more options. But they also sell a few thousand in the US, vs. a quarter million or so JKs to spread costs out over.

I might sign up for a slightly stretched Rubicon Scrambler PU. And I'd definitely buy a full-on fixed hardtop 2-door Rubicon if it looked as good as JScherb's prototype.
 
#20 ·
I've often wondered why Jeep doesn't act like BMW with it's MINI line, and create six or eight versions of the Wrangler. (And no, I don't mean six or eight sticker packages.)

We have the 2-door and the 4-door, with the Rubicon available in both flavors. They could build a Scrambler-like pickup based on the 2-door, and a bigger PU based on the Unlimited. A fixed hard-top option for both 2 and 4-doors. Then go about slathering the Rubicon option on all of those permutations.

Porsche offers (last I calculated) 21 distinct models of 911. 911 3.4, 911S 3.8, RWD, AWD, Convertible, Coupe, Targa, GT3, GT2, Turbo, Turbo S. Mix and match nearly any of those to create a Convertible Turbo S, a RWD 3.6 Coupe, an AWD 3.8 Targa S, etc. The body can be had in standard width (3.4 and S), moderately flared rear arches (GTS and GT3) and fully blown-out rear arches (Turbo, Turbo S, GT3RSR). Sure, the car starts at close to 90k so they have more options. But they also sell a few thousand in the US, vs. a quarter million or so JKs to spread costs out over.
Because Chrysler encompasses Jeep/Fiat/Dodge, I think they're more careful not to make a vehicle that just cannibalizes sales from another product in their line... If a large Jeep pickup just steals a Ram sale, they haven't really gained anything.

All the Porsche variants don't really have that issue, they sit in a unique spot between normal sports cars and supercars. They also have the luxury of being able to sell a top of the line turbo car for 40+ grand over a base model. At Jeeps end of the market, 10K can be a deal breaker.

The Honda Ridgeline is coming back all-new for 2017. That unibody pickup thing is shooting for the same market as a Grand Cherokee based pickup would be. I have no interest in a pickup with independent rear suspension, but it will be interesting to see all the new stuff!
 
#23 ·
The fact that it will look like the current Cherokee is pure speculation at this point.

Since everyone is speculating, I'd love a unibody pickup based on the Jeep Chief Concept!

 
#25 ·
I don't think Mark Allen got the memo:

September 7, 2015 - "FCA will produce a Wrangler-based pickup in its Toledo Assembly Complex after a redesigned Wrangler begins production in 2017." - http://www.autonews.com/article/20150907/OEM04/309079949/jeep-pickup-ahead-diesel-wrangler-possible

A major part of the UAW/FCA labour deal that was just concluded was premised on the realignment of plants and Toledo was very much central to those plans. For FCA to change direction so soon after finalizing that deal doesn't pass the 'sniff' test.

And another thing: I can't find an original source for the Mark Allen quote - which makes the whole thing sketchy to me.
 
#28 · (Edited)
^ This...

Perhaps social media intelligence at work - plant a seed and see what grows?

The Comanche wasn't exactly flying off the dealer lots at the time. And when I was a kid I rarely saw a SJ pickup. This is a major risk for Jeep... traditional design, platform, towing capacity, EPA/CARB regulations, buildout of a factory, etc etc.

You gotta really love pickups to buy one...

Me, I would struggle getting rid of my one-ton 8.1L Chevy tow vehicle and hauler (motovan) for a pickem-up-truck.

.
 
#27 ·
Guaranteed if they made something similar to this as the new Wrangler based pickup with a two door model and a V8 option, it would sell like crazy.

I know I would probably be trading in my 2016 for it depending on the price tag which realistically is probably gonna be too rich for my blood.

I think the biggest issue will be keeping the price tag low enough to sell enough of them to make it worth building in the first place.


This is the only kind of Jeep truck that I would consider buying. Unfortunately the the AEV Brute is crazy expensive.

 
#30 ·
This one looks like a Unimog...:lmao:


I would like to see a truck Wrangler variant but, time will tell.
 
#34 ·
Merely for those who are inclined to speculation, this is a current pick-up available from Fiat in Europe; it is called the Strada and here it is in its 'Adventure' guise:

http://4.bp.blogspot.com/-dNaGoMzzG...pCBk/s1600/fiat-strada-adventure-2015+(1).jpg

http://mla-s1-p.mlstatic.com/fiat-s...to-generali-21853-MLA20219354554_122014-O.jpg

Price IIRC was about 10,000 US Dollars; perhaps 11,500 with the whole Adventure package.

But I can hardly imagine that FCA would just offer this with some 'Jeep' make-up slapped on.
 
#37 ·
#39 · (Edited)
Subaru Brat... yeah, they sold a boat load of those here. Ask Subaru how successful that idea was.

Remind me not to speculate based on what they do in Europe... I've never seen a pickup truck in Europe outside of their military. Do they even have Bass fishing in Europe? Maybe they don't have Bass in their lakes.

On second thought, I think they only eat spaghetti...

Speculation is fun...

.
 
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