Shiftless, I don't think anyone answered for the U.S.
The cheapest Jeep you can get is MSRP $23,995 USD. But that's just false advertising because you can't buy one without paying a "Destination Charge" of $1095 (up from 995 3 years ago when I bought mine. Destinations seem to have become 10% more expensive in 3 years.) So when you go to build your Jeep the number starts at $25,090. And that's without a single option, including Air Conditioning or rubber mats. Realistically, getting 2000 off of that MSRP for actual transaction price should be pretty easy, though. I was able to get $4000 off of a 28,480 MSRP ordered Jeep, but I had to work it pretty hard between 4 dealers. And the cheaper the MSRP, the less dealers will deal.
Willys, 28,295 (really: 29,390)
Sahara, 30,445 (really: 31,540)
Rubicon 33,645 (really: 34,740).
I know it seems cheap to anyone overseas buying a Jeep. But to us, even who bought one 2 or 3 years ago, it seems palpably higher. I wonder how much longer Wrangler's annual domestic price upticks are sustainable.
For instance, in 2014 my Willys pre-option price was 26,990 including destination (I'm staring at the build sheet). Now that same stripped Willys would cost 29,390. That's a 9% delta. Seems high for completely unchanged models. Average car prices sure aren't rising at that rate.
For instance, Average US New car prices during that time looked like this:
2014: 25,464
2015: 25,383
2016: 25,449
Ah, but you say, inflation has risen during that time, so what does inflation-adjust pricing look like (in 2016 dollars; figures not in, of course, for 2017 yet)
2014: 25,489
2015: 25,332
2016: 25,449
The inflation-adjusted average cost of new cars in the U.S. is the lowest (in 2016) of any year since 1983. But not Wranglers. Significantly higher every year.
Note: as a business person I applaud the fact that as long as demand stays high enough that you can't build them fast enough, you keep raising prices until demand starts to cool. I just don't like it as a consumer.