When I went to purchase my rubicon they had an unlimited x model with leather heated seats. Now don't get me wrong, hubby has them in the duramax and I love them....after a few hours on the road and a long day, they are the cats ass, however I thought it to be all wrong, the damn thing looked like another yuppy mobile. I wanted bad ass, I want to play in the mud, figured if I wanted a vehicle like that unlimited loaded x I might as well look at that ugly ass nitro or a hummer, I didn't want to fall into that asshole catagory that seems to run rampant where I live. (Not that there's anything wrong with it if you want to roll that way) Just decided it was all wrong if I was going jeep. But then the whole reason I did the jeep thing was that I no longer needed a vehicle that was about getting groceries and hauling kids around, it was about having something I would have a blast driving and for the first time in twenty years, it was all about me and not centered around family driving needs and we decided to skip the whole four door deal, I rarely need my back seat and this was about having a cool toy (that would also get me to work under any conditions)
But that's just what I wanted, go with what fits your wants and needs, it's your dime and your vehicle, get what you want. Regardless of what others think, the best thing about the jeeps is that they are a blast, make sure you tailor it to what's a blast for you.