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Old 06-26-2014, 08:36 PM   #1
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My Dealership experience today

I am in the car business and I am a General Sales Manager for a Nissan dealership. Just thought I would share an encounter I had today.

A customer drives two hours because I have an '11 2 dr sport with 35,000 miles I just traded for a few days ago that he saw on line. 2" lift with 33's, mango tango...nice rig. I listed it for $22k. Ok. Cool.

Customer 3 months ago bought a 2014 Dune 2 door sport, 3" lifted on (I think) 34's and 20" rims. MSRP without lift and wheels is just under $30k. He lost his job and is trying to lower his wife and his payments. I say ok and am chatting Jeeps with them. My salesman calls for a payoff and it is $39,000!!!! Are you kidding me!! So I run their credit and see a payment of $685. Do a little more research and find out the selling price, when he bought it new, was over $41,000. For a base 2 dr sport. I felt so horrible for these folks. What was a 3" RC lift ($1000 or so) and wheels and tires roughly $3k...total $4k sold for over $12k.

So, I spend a while working out the deal with the banks and need 3k down to do it. Dude just lost his job so of course, that ain't happening. So he trades in his 84 AMC CJ-7. I give him the 3k for it, lower his interest over 2 %'s, lower his payment $200 per month, no payment for 90 days...when he came in and I explained what a lift and tires cost and what he paid, he was beside himself. But, what started out as bad, turned out ok...and I get to play around with a CJ-7 this weekend.
$12K for lift, wheels and tires...I am all about profit, but that...that is a bit extreme.

Anyway, just wanted to share...jeepers helping jeepers. And not all car dealers are bad.

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Old 06-26-2014, 08:40 PM   #2
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I am in the car business and I am a General Sales Manager for a Nissan dealership. Just thought I would share an encounter I had today. A customer drives two hours because I have an '11 2 dr sport with 35,000 miles I just traded for a few days ago that he saw on line. 2" lift with 33's, mango tango...nice rig. I listed it for $22k. Ok. Cool. Customer 3 months ago bought a 2014 Dune 2 door sport, 3" lifted on (I think) 34's and 20" rims. MSRP without lift and wheels is just under $30k. He lost his job and is trying to lower his wife and his payments. I say ok and am chatting Jeeps with them. My salesman calls for a payoff and it is $39,000!!!! Are you kidding me!! So I run their credit and see a payment of $685. Do a little more research and find out the selling price, when he bought it new, was over $41,000. For a base 2 dr sport. I felt so horrible for these folks. What was a 3" RC lift ($1000 or so) and wheels and tires roughly $3k...total $4k sold for over $12k. So, I spend a while working out the deal with the banks and need 3k down to do it. Dude just lost his job so of course, that ain't happening. So he trades in his 84 AMC CJ-7. I give him the 3k for it, lower his interest over 2 %'s, lower his payment $200 per month, no payment for 90 days...when he came in and I explained what a lift and tires cost and what he paid, he was beside himself. But, what started out as bad, turned out ok...and I get to play around with a CJ-7 this weekend. $12K for lift, wheels and tires...I am all about profit, but that...that is a bit extreme. Anyway, just wanted to share...jeepers helping jeepers. And not all car dealers are bad.
Imagine how much more could have been done with 12k...

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Old 06-26-2014, 08:41 PM   #3
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That's good to hear! I feel bad for the people that buy dealer lifted trucks and jeeps around here. 10-15k is how much they charge for stuff that's worth south of 5-6k
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Old 06-26-2014, 08:53 PM   #4
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That's good to hear! I feel bad for the people that buy dealer lifted trucks and jeeps around here. 10-15k is how much they charge for stuff that's worth south of 5-6k
I don't. No one forces them to pay ridiculous prices. He could have gotten a lot more for the CJ selling it on his own. For that matter he should have sold the JK outright and just driven the CJ
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Old 06-26-2014, 09:13 PM   #5
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12k in lift and tires money gone, CJ for 3k is gone. So basically this guy threw away aprox 15k? I'm assuming you rolled the negative equity into his new loan so he is still paying for it.
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Old 06-26-2014, 09:15 PM   #6
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I don't. No one forces them to pay ridiculous prices. He could have gotten a lot more for the CJ selling it on his own. For that matter he should have sold the JK outright and just driven the CJ
A lot more for the CJ? Doubt it. I asked the guy what he wanted for the CJ and he said 3 grand. So that's what I gave him. All I saw was a pic and know it runs good. I really don't have too much more to go on. So I think 3k is very fair. As to selling the JK outright, he didn't have the money to make up the diff from what he could have sold it for vs. what he owed the bank on it.

But you are right... no one forces them to pay those prices. I lift frontiers and put tires and wheels on them quite often at my dealerhip and only charge about $3-4 for it...not $10k. About a $1k markup.
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Old 06-26-2014, 09:19 PM   #7
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He borrowed just a bit over $25k on his new jeep. An '11 2 door sport with 2" lift and tires...so yeah, he owes a bit more than it's worth, but better off because he has $200 per month lower payment and 90 days no payment. Gives him time to find a job and maybe not repo his jeep and ruin his credit.

He came to me for help. I didn't go to him. All I can do is try help him. Hell, I gave him nearly 29k for his '14 2 dr sport... MSRP was just under $30k.
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Old 06-26-2014, 09:28 PM   #8
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Nothing against you SirRyan, all I can say is wow about your customer. Lol
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Old 06-26-2014, 09:39 PM   #9
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Nothing against you SirRyan, all I can say is wow about your customer. Lol
I have a friend who is probably still paying for the Comet he had 30yrs ago..
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Old 06-26-2014, 09:46 PM   #10
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I give a lot of credit to what dealers go through -I try to be an educated consumer & think car buying is actually kind of fun - but even so after days of back & forth negotiating it's exhausting and I am pretty sure I'm a huge p.i.a. - can't imagine my salary relying on dealing with people like ME everyday. There is no pillow as soft as a clear conscience - you did a good thing!
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Old 06-26-2014, 10:25 PM   #11
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This is the cj...hope they came thru. If not I'll post tomorrow.
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Old 06-26-2014, 10:56 PM   #12
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I sold cars for all of about 3 months. I worked for a dealership that would have stuck it in and broke it off in that guy. Thus why I no longer sell cars.

People do some incredibly stupid things when it comes to cars. Cars for some are transportation, for some they are a part of who they are, some its to show off to their friends.

Crazy world though.
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Old 06-26-2014, 11:02 PM   #13
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Sometimes you have to give credit when credit is due. Good job OP.
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Old 06-26-2014, 11:14 PM   #14
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+1 for the Nissan GM. I owned a 350z for 9 years, and ran 125 shot of nitrous through that VQ for 5 years of that 9. Fun awesome cars! Sold it and went to a JK, my first jeep.

It is a trend for the Jeep dealers to be the one stop shop for aftermarket mods during the initial sale. They always have lot anchors loaded to the tune of 45-60K MSRP. Crazy over priced, but easy add-on for the excited buyer, and brilliant marketing move by the dealer.

Hell the thought is "I'll just add it to my 72-84 month loan"...nuts.
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Old 06-27-2014, 12:23 AM   #15
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It's hard to have sympathy for a guy who dumps $12k for a lift, tires, and wheels...in today's world it just takes 5 minutes of researching online. And if you lack the wonderful world wide web...just spend 5 minutes calling around 2-3 other places. Nice to see the OP help the guy out...

This post reminds of an experience I had in a VW dealership back in 2000 (crazy that was 14 years ago). They had a decked-out Jetta with wheels, rims, and ground effects. The msrp was around $20k, and they had it listed for a little over $30k!! Back then a 3 series BMW could be had for around $30k. Anyway, I thought the car would sit there for months, but surprisingly they found a buyer (sucker) within a week.
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Old 06-27-2014, 12:52 AM   #16
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The dealer I got my jku from had one with a ProComp lift on it(i would like to say it was 4" but not 100%). Anyway the l
added price for the lift was $9500, I LOL

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Old 06-27-2014, 01:31 AM   #17
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I dont think you did anything special for him. Seems like both walked away with what was fair to them. As I understand he still paid 25k for a 3 year old jeep. More than what a new one would cost.

I love Nissan BTW, ultimately had two nissan altimas on lease from 2008 - 2013. should have just bought the 2008 altima from the get go. nice cars.
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Old 06-27-2014, 01:50 AM   #18
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I'm
Driving my friend up to buy his first jeep tomorrow. It's lifted with tires and other extras.
My wife (she's in loans) says it's about 4k over value.
But you know he knows that. He is happy and excited .
Hell 4k lets us jeep together and he gets bragging rights because his is bigger.
Small price to pay in the long I guess.
But that sucks for the customer. Good vibes his way.
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Old 06-27-2014, 05:55 AM   #19
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Sorry to say but around here it is really common. My dealer sells more lifted jeeps than stock ones. They sell a Hammer package which it a 2" spacer lift, 285/70/17 at's on steel wheels and floor mats and its a $6000 adder. They also sell one called the Rock monster package which is a Rustys 3.25" lift, 35/12.50/17 mt tires front and rear bumpers and floor mats and thats $12000 I dont fault them they are in the sales game and no one has to pay what they ask. its up to the consumer to know what these mods really cost and then decide if they want to pay that much. But as it is I see a crap load of Rock monsters at the local events. Hell thay even have a ravens Jeep, which looks like a Rock monster with a custom airbrushed Ravens logo on the hood and purple accents everywhere. Asking price is $49000 and this is the 3rd or 4th Ravens jeep they have built and sold
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Old 06-27-2014, 06:26 AM   #20
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A lot more for the CJ? Doubt it. I asked the guy what he wanted for the CJ and he said 3 grand. So that's what I gave him. All I saw was a pic and know it runs good. I really don't have too much more to go on. So I think 3k is very fair. As to selling the JK outright, he didn't have the money to make up the diff from what he could have sold it for vs. what he owed the bank on it.

But you are right... no one forces them to pay those prices. I lift frontiers and put tires and wheels on them quite often at my dealerhip and only charge about $3-4 for it...not $10k. About a $1k markup.
That's pretty impressive that you agreed to 3 grand sight unseen.
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Old 06-27-2014, 06:28 AM   #21
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This is the cj...hope they came thru. If not I'll post tomorrow.
You will have no problem turning a profit on this!
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Old 06-27-2014, 07:28 AM   #22
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but better off because he has $200 per month lower payment and 90 days no payment. Gives him time to find a job and maybe not repo his jeep and ruin his credit.
This^ He didn't "buy a Jeep"....he "bought a payment"...classic mistake. Folks go to the lot and the first question the salesman asks is "What kind of payment are you looking for?" And that's it...they gotcha! Instead of focusing on the price of the vehicle, which is the only thing that really matters, they keep the focus on the payment...just adjust the number of months for the loan up or down to keep the buyer happy.
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Old 06-27-2014, 07:29 AM   #23
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I dont think you did anything special for him. Seems like both walked away with what was fair to them. As I understand he still paid 25k for a 3 year old jeep. More than what a new one would cost.

I love Nissan BTW, ultimately had two nissan altimas on lease from 2008 - 2013. should have just bought the 2008 altima from the get go. nice cars.
No...he paid 21 for a three year old jeep. I broke even on that one. He borrowed right at 25 due to owing 36 or so on the 14 he traded.
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Old 06-27-2014, 07:34 AM   #24
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No...he paid 21 for a three year old jeep. I broke even on that one. He borrowed right at 25 due to owing 36 or so on the 14 he traded.
Absolutely correct. He had to sell his CJ and borrow 4 grand against his previous purchase.
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Old 06-27-2014, 07:42 AM   #25
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I bet a sack stuffed full of crumpled Benjamins is comfortable enough...
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Old 06-27-2014, 09:30 AM   #26
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Thats why its important to do you homework before buying a vehicle. Know whats out there, whats a fair price and what you want. When the dealers can tell you know whats going on they generally dont try any monkey business.
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Old 06-27-2014, 09:43 PM   #27
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I bet a sack stuffed full of crumpled Benjamins is comfortable enough...
Hmmm, you do make a good point...(insert my internal good/evil conflict here)

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