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Need some pricing help please

3K views 31 replies 19 participants last post by  IslandAubie 
#1 ·
Hi guys. I'm talking to a few dealers for a new hypergreen JK with MSRP $31,830 and I have read a lot about people saying they have gotten certain % below invoice. I plugged numbers into trucar.com and got a suggested price of $29,780. Is this my target? I'm a bit confused because there is no mention of invoice price and I have no idea where to find such a thing.

A colleague of mine bought a JKU Sahara a couple years ago for 29k where the sticker was 34k so I'm wondering if I should be aiming lower? Or maybe he just got a lucky deal as the dealership he was working with had just opened.

Currently I'm working with what I think is the best local dealer based on feedback and forum advice (River Oaks) and I'm planning on ordering a new build from them. However there are a few dealers about 1000 miles away that have the exact build I want but have offered only $1k off MSRP.

Any advice or suggestions gratefully received. This is the first new car I have bought in 10 years so I'm rusty at this game.
 
#3 ·
Did You check with Finnigan? I got a decent deal from them. It was Memorial weekend so I think they were trying to move some vehicles. I heard River Oaks was a good place but I didn't check with them. I find it hard to believe you can get any deal in River Oaks...
 
#5 ·
Don't worry about invoice price. Work for a percent off of MSRP. A great deal would be 10% off of MSRP not many are able to get that.
 
#6 ·
If you don't want to deal with multiple dealerships or stress over haggling go for the true car price. Most dealerships won't even honor true car however.
 
#7 ·
Work on getting quotes from multiple dealers. I ended up getting a better deal after telling a local dealer I was getting a better price from a dealer that was further away. I preferred to get it closer to me. In the end I was 9% under MSRP and 3.4% under invoice on a JKU Sahara.

As a side note, I highly recommend having them custom order the exact build you want. I didn't want the painted hard top, and also wanted side airbags and the Alpine upgrade. This required me to custom order and I don't regret it.
 
#10 ·
This. I ended up special ordering mine too. Never regretted it. Helped the dealer make EOM quota and gave me the $$ leverage I needed.>
 
#8 ·
2016 JKU in Firecracker red
24S Package
Max Tow
Dual Top
Tubular Side Steps
Side Air Bags
Connectivity
Sirius

MSRP $38,150
Invoice $36,611

My special order price = $33,999


the key to a good price is shopping as many dealers as you are willing to. cast your net wide, as it increases your chance of finding a dealer who is close to meeting their volume sales goal.
 
#13 ·
the key to a good price is shopping as many dealers as you are willing to. cast your net wide, as it increases your chance of finding a dealer who is close to meeting their volume sales goal.
+1

Do your shopping online. Don't be afraid to tell them you are shopping for the best deal. After all, money talks, BS walks.

I had a pretty good offer from the Jeep dealership at Conroe; I should've taken it but wasn't in a position to then. But then when I was, I shopped around via email and phone, finally had the right number drop in my lap.

3 things are essential.
1. Decide and build exactly what you want, and get prices on only that.
2. Email them. Let them call you. They'll start emailing prices and your power will increase.
3. Patience.

I got 11.7% off MSRP.
 
#9 ·
Hey Siv,

I have a connection to River Oaks Jeep. PM me and I'll share the details with you!
 
#11 ·
Thanks everyone. I've spoken with several dealers and the best I got so far is 2.7% off MSRP so it looks like I have some work to do!

Also I'm definitely set on the custom order - great advice. I'm keeping this jeep for a long time so I want it to be exactly what I want without wasting money on stuff I don't want. That also leave more cash for the added bits :)
 
#14 ·
One thing you need to add to your list is the Alpine speaker system and the 430N radio. The stock speakers and 130 radio both suck. There are a myriad of posts out there on that. Last March when I went looking those two items were the deal breakers. Fortunately I found my Sahara with both and would have it any other way. I don't need Sirius or even AM/FM for my music is on the hard drive.
 
#15 ·
Alpine I can support if you don't have the chops to install a custom system yourself or love the integration, but the 430N is debatable for me. the 130S vs 430S or 430N all have crappy processing and little to no power to the speakers. For the amount of coin they are asking, you might as well get an aftermarket HU like the pioneer NEX series ($1200 option vs the cheapest NEX is ~$520+hardware = $675).

I ended up replacing the stock 130S with a pioneer 3800bhs ($320 total for HU and all parts needed) and it opened up the alpine package significantly. No more muddiness, no more distorted bass when turned up and mid/highs are clearer. For a daily driver like me, it was one of the best upgrades I've done on it
 
#16 ·
Update: I was getting a bit frustrated trying to find the Jeep I wanted and also was not getting very quick responses from doing a build. I got a call from the dealer who had offered me the best pricing and he had a JKU that came off the truck is the exact spec I wanted the 2-door at a price that makes no difference.

Thanks for the help everyone, it really helped to shop around near and far.
 

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#17 ·
Update: I was getting a bit frustrated trying to find the Jeep I wanted and also was not getting very quick responses from doing a build. I got a call from the dealer who had offered me the best pricing and he had a JKU that came off the truck is the exact spec I wanted the 2-door at a price that makes no difference.



Thanks for the help everyone, it really helped to shop around near and far.


So what did you end up with? From what dealer?


Sent from my iPhone using Tapatalk
 
#20 ·
Just a tip that I use, may not work for you. I look at vehicles on dealers lots that I may want to buy from, when they are closed. If I find one I may want to buy, I contact the internet sales person by email or phone, I do not talk to anyone else but an internet sales person, that means sales persons that work the floor are totally disregarded, no contact. This way they can not say they talked with you first. Internet sales personal can do to total deal, they know what they can discount and how far they can go, they may work with the sales mgr. if need and the used car mgr. if needed, but they can work the deal without all that BS, or should I say as much BS.

trainman
 
#21 ·
I did something similar, sent an e-mail out to about a dozen nearby dealers and probably heard back from half. Bounced a reply back to the one that had the exact vehicle I wanted and let them know how much they needed to drop their price to get my business. The first time I actually spoke to the salesperson was when I showed up to pick it up. :happyyes:

This was the gist of my e-mail:

I am asking for best price quotes on a 2016 Jeep Wrangler Willys Wheeler W and I noticed online that you have one on your lot. I am planning on completing the purchase and taking delivery by June 30th. I am eligible for affiliate pricing if that is of any benefit. I have financing already in place through my credit union or I would be willing to finance it through you if you are able to offer a more competitive quote on the Wrangler that way.

To be fair, I am requesting pricing from multiple dealers, so please be sure to obtain authorization from your manager if required before quoting a price. I do not wish to waste anyone's time and I would appreciate a confirmed offer on your part as well.

Please provide me with your best, out the door quote via e-mail by the close of business on Monday, June 27th.

Thank you
 
#25 ·
Definitely the best advice is to shop around multiple dealers. As Wranglers sell relatively easily, some dealers are not interested in discounting much as they know they can sell. I guess the dealer decides if they are going to operate in the high volume, low margin arena or low volume high margin.

In my recent experience, smaller dealers that are located further away from population centers or in more affluent neighborhoods tend to offer higher prices. Volume dealers will give you the best prices.

Also, I think if they have the Jeep on the lot, they are able to offer better prices. Mine arrived on the delivery truck in the morning and I drove it off the lot that night. They didn't even have it in their inventory system.

Of course all this is just guesswork based on what I have seen these last couple weeks.
 
#26 ·
Just adding my experience so far to this thread. For the record, this is my first Wrangler purchase so I'm in new territory as I'm figuring out. They hold their value so well it almost doesn't make sense to buy used. What's more amazing to me is how the dealers are adamant about not budging on price. I'm simply not used to that. Especially on used units. Also, is it just me, or is anyone else noticing that a lot of dealers are becoming "No Haggle" dealers? The price is the price, no questions asked and no flexibility. Perhaps that's a northeast thing? I spoke to dealers in NJ, NY, CT and MA today. I sent an offer to a Massachusetts dealer on a used 2015 Wrangler with 21,000 miles and received a response from a salesperson that said "We are a no haggle dealer and have no interest in doing business with you at those numbers". Those exact words. A simple, no thank you, or no response at all would have been more appropriate. They were asking $34k, I offered them $30k. I could see if I offered them $20k.

I sent another dealer, in Connecticut, an offer of $33,000 on a new 2015 JKU with an MSRP of $37,920. They told me the best they could do was $36,000. 5% off MSRP.

Pennsylvania dealer has a used 2015 with 5k miles, they were asking $35k. Not sure what the MSRP would have been on that vehicle, but, it had similar equipment to the Connecticut dealer. Alas, they are a "No Haggle" dealer.
 
#27 ·
Koons in VA is no haggle, too, but in the best possible way! They offer 7% off of invoice without any silly discounts that no one qualifies for, no bargaining needed. I've heard tons of good reviews about them, nothing bad so far. My wife and I are in Florida and plan to go to them for our purchase of a 2017 JK, our first Jeep. It's worth it to us to travel for the savings (Wranglers are very hard to discount in Florida) and the pleasant experience. Also, the 7% off invoice applies to custom orders as well, which is what we plan to do. If you do deal with Koons, ask for Craig. He's been very helpful and patient with my questions.
 
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