I'm not trying to be "that guy," so forgive me if this is all known to you. But it sounds like you're not real clear on what shocks do.
A lot of people think that a "soft" shock is going to "ride the best." They picture a pillowy, 68 Cadillac sort of floating along, it's super soft shocks absorbing all of the road bumps and lulling the occupant into a state of drowsy bliss. And by contrast, a "low-slung sportscar" will have "hard" or "firm" shocks which allow the car to grip the road real well but send a shock through your spine with every bump. All of these car "facts" were learned at the knees of our fathers, who didn't know the expression "I don't know, son," and had to make up stuff when we asked "why?".
But if that were the case, cars with 150,000 miles OEM shocks would be the most comfortable of all because the shocks have gotten so soft. Everybody would hate to get new shocks because it would feel like getting new unwashed jeans after you have a pair broken in.
In reality, it is the combination of springs, shocks, suspension geometry, tire composition and sidewall height, bushings, total unsprung weight, and probably a host of other elements that determine the perceived comfort of a vehicle's suspension.
But the main job of the shock is not to "absorb shock" (I know, right?) because that's really the spring's job. The shock is there to make the spring QUIT bouncing around, and do so as quickly as is reasonable. So instead of the spring going SPROING, SPROING, SPROING, the shock makes it go SPROING, SPR....
The spring/shock combo are supposed to absorb as much energy from a road-shock as possible, as quickly as possible, so your body doesn't absorb it. But it also has the job of preventing the wheel that went over the bump from becoming airborn (losing contact with the road). And that goal is in direct conflict with the one about keeping your fanny from feeling road bumps.
So the suspension designer has a lot of goals, and a lot of variables to work with. In a sense, his job is a lot easier if he's trying to maximize to only one variable (like designing a racing shock, or an off-road only shock, or a comfort-above-all-else shock). But trying to find that best compromise for a multi-use vehicle is quite a job, and monkeying with just one element usually winds up worse than the OEM equipment was.
That said, the Wrangler OEM shocks are so bad at both on-road comfort and control, AND off-road articulation and control, that just about any shock you could buy will be an improvement, in my opinion. What makes them both low-performance AND uncomfortable (to me, anyway), is that they don't actually control the spring's gyrations very well at all. With the result that uneven pavement sends some massive shimmy through the steering wheel, and through the chassis and the body and up into your seat. And through the gearshift if you have a manual. When the springs load and then unload, it feels like they are bouncing all over the place for 2 or 3 seconds before the chassis settles back down. And that makes the car feel uncomposed, and bouncy.
Wow -- this was unacceptably long. Sorry!