Those pictures do not do it's justice. It's a lot bigger in person. I call it a "tank." I just went to Discount Tires and compared it to a guy there with a Pro Comp 4'' lift, and this 3.5'' RC lift actually sits higher than his. Not sure why that is but it's off by about an 1'', maybe more. The Jeep stands 78'' tall, which is 6'6''. I'm still going to add to it, including smoked lenses to completely black her out.