Check the pressure on your tires. Most are running 30 psi and under. Much more than 30 psi usually results in a harsh bouncy ride. X3 on the shocks. The Rancho 9000s are adjustable and make a huge difference in the ride. Good Luck.
2012 Unlimited Rubicon
Auto, 4:10, Hardtop, Ace Rocksliders, AEV 3.5 SC Lift, AEV Geo Correction Brackets, Moto Metal 17x9 Wheels, BFG 35x12.5x17 KM2's, Bestop HighRock Rear Bumper & Tire Carrier, Smittybilt Atlas Front Bumper, Smittybilt X2O Winch