I knew I was going to put a lift and 35's on my rig, so I chose the Rubi for 4.10 gearing and Rubi44 axles. I know that if I would have chosen to apply all the upgrades after purchase, it would have taken me a lot longer to get it to a state to competently handle large shoes. It goes off-road about once a month and has plans to overland Big Bend in the near future.
As someone else stated, if you've got the moolah, better to have it and not need it then the other way around.
For me, and I would suggest for many, the Rubi 'need' is ROCKS. Any JK will go through dirt and mud, jack them up and they'll go further. Right out of the box, you can push a button and have a 4lo, locked-up rock-eating machine.
I know a lot of people that have never had their JK in 4lo... which is the only time the lockers will work... so... the actual application of the Rubicon gizmos is a rather limited and specific purpose.
I think all Wranglers are overpriced, so a few $$$ more for a Rubicon is no big deal.
I love my Rubi. I have moments of happy and moments of regret. I reinforced my front D44 with sleeves and gussets and chromoly shafts out back. It seems to be holding up but now I want D60's... So soon the only thing left that is Rubicon is the sticker and the sway bar disconnect, until it fails.... Oh and the transfer case.
Plan your rig, if you can, before you buy it! If you have the mod bug, have deep pockets and never back down then I would buy the sport. Modding is fun and it's a great learning experience. You will also end up with a stronger set up then you would with a factory Rubicon. Just make sure you get the Trac-Lok (LSD) option. That will keep you going when you dont even know you shouldnt be.
But for typical wheeling a Rubi with 35's will go a lot of places you never will even consider going. Its strong enough to handle a lot of different terrains, comes with decent shocks and it has buttons that do cool stuff.
- 2010 JKU Rubicon - 4" Full Traction Long Arm Lift - 37" Nitto Trail Grapplers - 5.38 Gears -
I am with kthrash. Besides resale value, I see so many people modifying their Sports or Saharas with parts that are already standard on a Rubi. After many months of agonizing over it, I am buying a 2013 Rubi auto 2 door half doors. It's not my daily driver, just my toy!
I went w/ a Sport because i want to reaaaallly build it. ARBs front and rear, lower gears than a rubi, etc.
But you can't really go wrong with a rubi. They are awesomely capable out the box. If you wanted to scrap your rubi parts for better ones--you'd be able to sell them easily. Stock rubi/wheels tires, t-cases, and axles are flippin gold.
'12 JKU - 37" MTR/k's, Ripp Supercharged, ProRock44, 4.88s, ARB locked f/r, RCV axles, lots of armor and skids.
I was in the same situation recently and decided on the 2013 Rubicon, Commando Green, 2 door. I waited years to finally get the jeep I wanted and I was not going to settle on anything else. I even drove 300 miles north to get it because the idiot Miami dealers did not have the exact specs I wanted and would not do a dealer transfer. If you can afford it, get the Rubicon. Trust me, you won't regret it. Cool factor and resale (I don't plan on ever selling it as the kids will get it when I'm 6 feet under). If getting the Ruby means you can't afford the basic things you need to survive, especially in these economic times, get the sport, and upgrade as you go. But definely go with the 3.73 gears! Just my 2 cents worth.
When I went to the dealership where I bought my Oscar Mike, I rolled in there with every intention of getting the Sport S. As fate would have it, they did not have a single Sport S that I liked. And the Sport models that I looked at were totally bare bones. When I say total bare bones, I mean no A/C or anything. I asked the salesman how often they sell Jeeps with no A/C. According to him, the biggest market (in his area) for those were the hardcore off roaders that buy them and add lift kits, wheels and tires, body armor, etc. As compared to the Rubi that has many of those features, they like to build the Jeep themselves to their own specs. I guess they figure why buy a Rubi when they are just going to take everything off of it anyway. I don't know your intentions with regards to off roading, but I can tell you, my stock Oscar Mike is not afraid to get her feet muddy. I don't have a winch or anything so I haven't gotten too crazy yet, but she has gone through everything I have pointed her at. We got sideways once and I thought we were going to get stuck, but she muscled right out of it. I like the "aggressive" look of the Rubicon, but it was just more than what I needed. I felt the Oscar Mike Freedom edition was the perfect fit for what I wanted.
This is an old thread but after 11 months and 16000 miles on my sport unlimited I am very much regretting not getting a rubicon. Sure the sport will go many places and initially I thought it would be all I ever needed. sure I could fubar the warranty and upgrade it to be equal and better then a rubicon but I would have been money ahead to just get the rubicon and still have the warranty. Face it these are made by Chrysler and you are going to need your warranty at some point lol. so far so good on not needing the warranty but I know it is only a matter of time.
Investigate the resale of a Rubi and a Sport, and get an idea of what mods you would need to do to each to meet your goals. People think they pay 8 grand more for a Rubi, but when you sell it for 6500 more than you would a Sport you only paid 1500 for a Rubi.
Location: A Space Ship, in the unknown dark Galaxy!
Yes, this is a old Thread, but a good one.
When I bought my TJ, I really wanted a Rubicon, but didn't want to spend the extra money so I purchased a Wrangler X. I was very happy with it, except every time that I seen a Rubicon in a parking lot, or at a stop light. So I was really never satisfied with it, even though it was a great Wrangler.
This time I purchased exactly what I wanted. A 2013 Black Rubicon and I could not be any happier.
Don't make the same mistake that I made. Buy what you want the first time around and never look back!
I have a similar story to Miser. Bought an outgoing model 2007 Silverado 4x4, no options at all. 15k OTD, thought it was a screaming deal. At the time, I really wanted a 2500HD extended cab but didn't want to spend the $. 5 years later traded my truck in on a Jeep. Just for giggles I checked the trade-in value of my truck vs. the truck I had wanted. It was like $1500 more depreciation on the 2500HD. I'd have gladly paid $1500 over 5 years to have the bigger truck.
Moral of the story is don't get hung up on what the sticker says, work the numbers to figure out what it really costs you counting interest, resale, mods you may not need (e.g., Rubi saves you $ of upgrading Sport), etc.