Rubicon X: Sticker vs. Purchase Price - Jeep Wrangler Forum

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Old 02-04-2014, 09:13 PM   #1
Join Date: Feb 2014
Posts: 2
Rubicon X: Sticker vs. Purchase Price

Looking at purchasing a 2014 Rubicon X
Dual Top
Remote start.

Sticker is $45,300.

Truecar says their price is $41,580.
Average price paid: $43,100

What kind of prices for similar vehicles are you all getting?


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Old 02-04-2014, 09:17 PM   #2
Join Date: Sep 2013
Location: Arizona
Posts: 590
I got mine at Invoice and the holdback
It was about 10% off sticker

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Old 02-04-2014, 09:35 PM   #3
Join Date: Feb 2014
Posts: 2
Thanks Macaw.
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Old 02-04-2014, 09:36 PM   #4
machz's Avatar
Join Date: Aug 2013
Location: Concord NH
Posts: 511
Mine is a 2d but sticker was a little over 40 and I paid a little under 37 out the door
2014 Rubicon X 2D ANVIL
TF coil level lift, Rancho 9000xl, Fuel Anza, 285/70/17 duratracs, Maximus3 hoop, black box logistic 12" led, bedtred
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Old 02-04-2014, 09:46 PM   #5
Join Date: Apr 2013
Location: Bellevue, NE
Posts: 69
Mine is on order but my MSRP is $43,260
And I'm paying a hair under 40 before taxes.

JKURX, manual, dual top, max tow, 430n, block heater
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Old 02-04-2014, 11:13 PM   #6
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Join Date: Jun 2013
Location: Austin, Texas
Posts: 13,199
Check out threads:

2014 Prices Paid, started by Lysol
2014 Let's Make a Deal, started by Sucker Punch

You can go through those threads and see what kind of prices people are paying for jeeps with options like the one you want.

Good luck!
2014 JKU FE - 'Celticon' - Hydro Blue Pearl - Auto - 3.73 - Premium Soft Top - TeraFlex 2.5" Lift w/Rancho 9000xl Shocks - 15" MBTKO/33" DuraTracs - TeraFlex Monster Trackbar/Adjustable LCAs - ACE Rock Sliders/Cargo Basket - Rampage Recovery Bumper - Crown Stainless Brake Lines - MORE Dead Pedal - Pioneer 4000NEX - Polk DB651/6501
My build thread: StarBrite's Celticon

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Old 02-05-2014, 08:28 AM   #7
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Join Date: Jan 2012
Location: Leesburg, VA
Posts: 720
I got $5410 off of MSRP, so $40,390 for my order, 43.782.50 OTD.
|2014 JKUR X|Anvil|Premium Dual Tops Body Color|AT|Side Airbags|Temp Control|Remote Start|-OlllllllO-| My Build | Audio |5.13|RCV Axles|Arctec Axle Armor|37" MT/Rs|Raceline Beadlocks|MetalCloak Overlines|Teraflex HD Carrier|Hot Heads|Q11000 winch|
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Old 02-05-2014, 09:25 AM   #8

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Join Date: Jan 2014
Location: NJ
Posts: 448
My MSRP was $43,715, and I am paying $40,400. This is an order I am waiting for, so hopefully I can haggle them down a few hundred dollars more when I pick her up.
2014 - JKURX Anvil

My Build Thread
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Old 02-05-2014, 09:50 AM   #9
Join Date: Mar 2013
Posts: 143
Sticker price on mine was $41,680 and I paid $36,870.
2014 JKURX Anvil
Ordered 11/11/13
D on 11/13/13
D1 on 12/11/13
F on 1/6/14
Delivered & received on 1/27/14
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Old 02-05-2014, 09:55 AM   #10
Join Date: Jul 2011
Location: N/A
Posts: 140
2014 Rubicon X Unlimited
6 Speed Manual Transmission
Max Tow Package
Hard Top

MSRP: $40,880

My Price: $36,290
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Old 02-05-2014, 10:03 AM   #11
phansson's Avatar
Join Date: Jan 2014
Location: Fort Smith, Arkansas
Posts: 284
Sticker $45,900
Paid $41,500

2014 Rubicon X Unlimited
Auto Transmission
Auto start
Auto Temp
Max tow package
Paint to match freedom hard top
Paint to match fenders
Rock Rails
2014 Rubicon X, Billet Silver, matching body color freedom top and fenders, auto, remote start, 730N, rock rails, Max tow package, Zeon 8-S, Maximus-3 LP Bar.
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Old 02-05-2014, 11:33 AM   #12
Join Date: Oct 2011
Location: League City, TX
Posts: 79
Sticker $45,525
Paid $40,391

2014 Rubi X Unlimited
6 Spd Manual
Dual Tops
Painted Top/Fenders
Side air bags
Auto Temp Control
Max Tow
*Also got them to throw in the hood lock for free
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Old 02-06-2014, 01:38 PM   #13
Join Date: Feb 2014
Posts: 51
Great post!

I am currently pricing my 2014 Rubi Unlimited X build and the MSRP on mine is $47,945. Unfortunately I don't have the option to "shop around" due to being overseas right now and I'm stuck with using the Exchange New Car Sales (ENCS).
It seems that I should be paying around $42K-$43K from what I've read on here, that sound about right?
Here's the specs:
Engine Block Heater- $94
5 spd auto transmission- $1,282
4:10 gears- $490
A/C auto temp control- $341.50
Max tow- $391
Supplemental air bags- $490
Body colored fender- $292
Remote start- $490
Body color 3pc hard top- $990
Dual top- $1,767
Nav 730n- $1,554

Look about right?

Current Jeep: None, placing an order for 2014 Rubicon Unlimited X soon

Previous Jeeps:
2003 TJ Rubicon
1997 Wrangler TJ SE
1996 Cherokee XJ
1978 CJ-5
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Old 02-06-2014, 02:09 PM   #14
Join Date: Feb 2014
Location: Easton Ma, 02356 and Laconia NH 03246
Posts: 16
Just got 12.5% of the sticker.
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Old 02-06-2014, 08:29 PM   #15
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Join Date: Jan 2014
Location: Tennessee
Posts: 171
I looked 3 months for my X and worked w/ no less than 15 dealerships across 5 states. The best deals I saw were 1% under invoice.

P.S. Don't say it. I know I should have ordered one.

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