Someone asked recently whether the shocks were upgraded when selecting the Sport S package with 17" wheels and 32" tires. I checked shocks on half a dozen 2012 JKUs today, wrapping my fingers around the shock to see if there was a difference in diameter. The Sport and Sport S both have the same diameter shock, and it's definitely a little smaller around than the shocks on the Sahara and Rubi. So, bottom line, it doesn't look like the Sport S gets a shock upgrade.
Anybody in Houston with a new Rubi planning a lift kit and interested in getting a little cash back for your shocks?