I did on mine, and I definitely think it was. I got a slightly wider tire than stock, and the extra width and height makes a huge difference in looks, as does the tread design. I went from the stock 255/75/18 Duelers to 275/70/18 Duratracs. Very happy with my decision.
2013 JKU Sahara, Gecko Green, loaded up
10A Springs, Teraflex levling kit, 315/70/17 Duratracs, AEV Pintler wheels, front/rear bumpers and hood