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Thoughts on the new Jeep ad?

4K views 53 replies 38 participants last post by  mfdacosta 
#1 ·
If you didn't catch the new Jeep ad; it's here: youtube.com/watch?v=wKn5K5V7tRo

If you did, what are your thoughts?

If I build Jeep, I need to ask myself why I built the Renegade. Do I have self-esteem issues?

The war footage seems odd given Jeep started by kicking Italy's a$$, and now Italy owns them. The tagline should be "Jeep: born to beat Italians, and the Renegade is their revenge."
 
#3 ·
I liked it. My wife liked it. Even my brother-in-law liked it.

Whoever their ad agency did a great job of saying the Jeep brand has been here for the "every man" in a humble way while at the same time bragging about itself. Very clever.
 
#5 ·
Also seems to give a hat tip to the "customization culture" in the Wrangler community.

"We don't make Jeep. You do."

Very nice.
 
#7 ·
I really enjoyed it, first I liked the references to the war, i liked the movie references with "we ran from robots-terminator", "we ran with the dinosaurs- Jurassic park" etc.

I also enjoyed the part about roaming the earth and the far reaches of the planet and that being where it belongs.

I enjoyed the part about being with royalty but not being of royalty. The way I interpreted it was in a person sense, it's a dream car but it doesn't have to cost as much as many other dream cars, and we aren't afraid to get them dirty or put them to work.

All in all I really enjoyed it.
 
#8 ·
Loved both commercials. But I'm confused, near the end of the 4x4ever commercial when that guy threw up a peace sign at the passing jeep, what was that? Is that something that jeep owners should do when passing one another? I'm from Virginia Beach and nobody does that here. Maybe we can start this new movement and call it like jeep wave or something. That would be cool.
 
#14 ·
If you hit the ice, I give my highest recommendation to the Bauer 9900 facemask at 0:42 in the first video. Mine has withstood torture with aplomb.

Wife and I gushed over the Jeep Wave in the second commercial. But HOW DARE that woman tow that log using reverse. Oh, the humanity!
 
#53 ·
#26 ·
Hell, I drive a dinosaur, a '15 JKU, but at 83 I'm almost a dinosaur myself . I always wave at other Wranglers, old Cherokees, and even new Cherokee Trailhawks. We are members of the same fraternity, but we just joined it in different years. The first time I drove a Jeep was in the early 1950s when I was in the Canadian Army. - Ted
 
#41 ·
The TrailWeasel, excuse me TrailHawk isn't part of the Jeep Fraternity my friend. After having 3 JKs and then making the mistake of buying a TrailWeasel, I can tell you it isnt in the same class as a JK on or off road.

It's a poor excuse of a CUV with a dangerous transaxle that a 3 year old could have picked better shift points for.

Back on topic. Commercials we're great and I enjoyed the Jeep wave most of all.
 
#27 ·
I thought both commercials were great, but I am a softie for anything about a Jeep. I almost cried.

Seriously though.... these two are the best I have seen. I love the way they presented the old Jeeps and they also had a fair amount of newer Wrangler footage too ..... Well done!
 
#32 ·
You have to admit, that is a really cool rock climb!
 
#34 ·
Did anyone else notice that the whole commercial was still photography EXCEPT the tear running down the girls face? 46 seconds.

Also loved the Jeep wave in the second commercial. I made a comment about it at the party I was at buy no one else seemed to get it. Not Jeep people.
 
#39 ·
I was like GUYS GUYS GUYS THE JEEP WAVE!!! And then people were like "wut...?" lol. Must be a Jeep thing. Maybe, just MAYBE that that somehow convinced all the soccer moms to wave?
 
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