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Old 09-12-2012, 05:05 PM   #1
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Tips on getting more that 1% below dealer invoice

Hey guys i've seen some posts on here of guys saying that they got more than 1% below invoice pricing. I just came back from the dealership and tried to get more than 1% below invoice but they wouldn't budge. Eventually I had to walk out. I'm looking to pay around 2% below invoice pricing however I don't know how to bring the dealer close. The difference between 1% and 2% for me is around 370 dollars. How did you guys do it?

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Old 09-12-2012, 05:40 PM   #2
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Originally Posted by TopTomato View Post
Hey guys i've seen some posts on here of guys saying that they got more than 1% below invoice pricing. I just came back from the dealership and tried to get more than 1% below invoice but they wouldn't budge. Eventually I had to walk out. I'm looking to pay around 2% below invoice pricing however I don't know how to bring the dealer close. The difference between 1% and 2% for me is around 370 dollars. How did you guys do it?
I couldn't get them to budge either. But I did find a dealer that didn't charge the "Doc" fees which can be up to $190 here in Michigan. The best price will always be in bartering with vehicles on the lot, but when ordering it's tough; they know you want it!!

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Old 09-12-2012, 05:43 PM   #3
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Are you ordering or buying a vehicle off the lot?
How are you getting 1%? Is it just from negotiating or using Chrysler Affiliate Rewards?
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Old 09-12-2012, 05:50 PM   #4
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Send emails out to multiple dealers with your request. Make sure they don't add in any BS fees to make up the difference.
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Old 09-12-2012, 05:54 PM   #5
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Do everything online up until you're ready to test drive and sign. The same goes for your financing; get that squared away beforehand so that you dont have to BS with dealer financing.
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Old 09-12-2012, 05:55 PM   #6
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What the above two posts said. And do try to buy at the end of the month. Last couple of days


Best of luck
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Old 09-12-2012, 05:57 PM   #7
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Good luck getting it to 2% below. At 1% below invoice, the dealer is already taking less than what he would make if starting the negotiations at MSRP. I think it's considered, generally speaking, that the 1% below invoice price is a no haggle price. What I did was use Tread Lightly for the 1% below invoice and also bought in another county saving myself 2% in sales tax. Now if you can haggle with the best of 'em, give it a shot. I hate haggling.
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Old 09-12-2012, 06:02 PM   #8
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Originally Posted by TX Sasquatch View Post
Are you ordering or buying a vehicle off the lot?
How are you getting 1%? Is it just from negotiating or using Chrysler Affiliate Rewards?
I'm ordering, i've got the Tread lightly discount. I went in today to order a 2013 Rock Lobster JK.
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Old 09-12-2012, 06:03 PM   #9
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I'm ordering, i've got the Tread lightly discount. I went in today to order a 2013 Rock Lobster JK.
I recommend contacting every dealer close to you by email (stay off the lots!) and tell them that you want to order a 2013 wrangler with Chrysler Affiliate Rewards and that you plan to order from the dealership that will give you the best price.

I ordered also. This is a repost of my 6% below invoice story:

Quote:
Originally Posted by TX Sasquatch
Here is how my deal came about (6% below invoice). In early August, I figured how much a 2013 Jeep would cost me to order and I assumed I could easily get 2% below invoice by using Tread Lightly and getting dealers to compete for my sale. Before I contacted dealers by internet, I wanted to check out some of the options in person so I went to a nearby dealer to test drive. They didn't have what I wanted on their lot and when I asked them about ordering they were like a deer in headlights. Instead of working with me on ordering, they continued to try to push me on a vehicle that I did not want (trying to sell me a stick shift hard top after I told them that auto and soft top were non negotiable requirements). Other than getting to look at wranglers, see the various options, and take a test drive, this dealership was worthless to me.

Initially I wanted to try to find an end of model year deal on a 2012 so I took ~$2500 off of the 2013 price that I had calculated and sent that offer to about 25 dealers in the Houston area via email. About 20 of the responses I got were absolutely ridiculous:

"Buy this jeep at a special internet price just for you!"
None of the jeeps they sent me matched what I wanted and their low special internet price just for me was the MSRP Sorry dealers, you just lost my business because you clearly didn't read my email.

I got a few responses from dealers that told me that my offer was crazy and that they could never match it. That is a fine and honest answer. Cool by me.

One Internet sales manager responded to my initial offer by phone. He told me that he did not have a 2012 that matched what I wanted and he wanted to know if I was interested in ordering a 2013. Considering my previous experience with the dealer I visited when I asked about ordering, when this dealer initiated the discussion about ordering he immediately got my attention. I told him that I was hoping to find an end of model year deal on a 2012, but I would consider ordering a 2013 if the price was right. He told me that he orders tons of jeeps and is very knowledgeable about the ordering process. Then he dropped the bomb on me and said that he would sell me my 2013 ordered jeep for $400 below employee price. He gave me an out the door quote to drive it off the lot. I subtracted known costs (tax, title, license, $75 tread lightly administrative fee) and realized it was 6% below invoice.

At that time, none of the other dealers appeared to have a 2012 that matched what I wanted or wouldn't come close to the price I wanted, so I placed my order. The next day, I was contacted by another dealer. I told them that I had already placed an order. I told them the dealership and the cost. They offered to match the offer if the deal didn't work out in the end.

2 dealers willing to play ball at 6% below invoice in Houston!
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Old 09-12-2012, 06:08 PM   #10
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personally I think 370 dollars in the scale of 30 thousand is nothing, now people dfo get taken sometimes but if your at invoice i wouldn't worry about 370 buck, now if they didn't treat you right then go for it, but not all guys who sell cars are dirtbags and they need to make money too so to me 370 isn't anything, but to each his own. Just make sure you pick the one you want, if your gonna spend 30 grand get what you want. good luck and post some pics when you pick it up!
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Old 09-12-2012, 06:15 PM   #11
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personally I think 370 dollars in the scale of 30 thousand is nothing, now people dfo get taken sometimes but if your at invoice i wouldn't worry about 370 buck, now if they didn't treat you right then go for it, but not all guys who sell cars are dirtbags and they need to make money too so to me 370 isn't anything, but to each his own. Just make sure you pick the one you want, if your gonna spend 30 grand get what you want. good luck and post some pics when you pick it up!
That's been my line of thinking as well, 370 dollars is almost nothing compared to the grand scheme of things, however the way I look at it, is that 370 dollars is more than 1 month's car payment. But you are right, if i'm going to drop 30k on a vehicle it'll be damn sure the one I want and they way I like it.
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Old 09-12-2012, 06:22 PM   #12
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Originally Posted by tx sasquatch

i recommend contacting every dealer close to you by email (stay off the lots!) and tell them that you want to order a 2013 wrangler with chrysler affiliate rewards and that you plan to order from the dealership that will give you the best price.

I ordered also. This is a repost of my 6% below invoice story:
awesomeness!!!
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Old 09-12-2012, 10:09 PM   #13
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When I got my 2012 about a month ago, the dealer offered it to me right out of the gate $2000 below MSRP. That ended up being between employee pricing and friends & family. I asked him why this pricing and he said they are a volume dealership, and don't worry so much about profit on individual cars, but rather they sell a ton of cars because Chrysler then gives them hundreds of thousands of $ for selling so many.

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Old 09-12-2012, 10:24 PM   #14
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Just bought a 2012 JKU several weeks ago. Living in Vegas there are only 2 Jeep Dealers left and they both tack on about $5,000.00 of BS over MSRP. We opted to buy out of a dealer in San Diego because they didn't have all the Add Ons. Fortunately, we qualified for the Employee Discount which made a considerable difference. From what I have seen over the years when we tried to purchase a Jeep in the past, anything below MSRP is a bonus. The Wrangle is one of Jeep / Chrysler's hottest sellers so they don't have to discount cars very much at all. Good Luck!
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Old 09-13-2012, 12:48 AM   #15
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Go to Costcoauto.com if you are a Costco member. I got a huge discount.
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Old 09-20-2012, 05:58 PM   #16
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Can you post the MSRP and the end price you got from Costco? I don't have a membership there but a friend mentioned it too. I just can't check prices.
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Old 09-20-2012, 06:10 PM   #17
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I ordered mine, havent even discussed what I will be paying other than when I ordered it the dealer gave it to me at invoice. I dont mind, I will at least try to get them to drop the $900+ destination fee. I will be happy with that. Im not big on haggling either.


To add to it, the sales manager who is selling it to me goes to the same bar as I do so we all know the same people. His son in law used to work at my bros dealer and is his finance guy now at the Jeep dealer. So I really shouldnt have a problem getting something.
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Old 09-20-2012, 06:18 PM   #18
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I ordered mine, havent even discussed what I will be paying other than when I ordered it the dealer gave it to me at invoice. I dont mind, I will at least try to get them to drop the $900+ destination fee. I will be happy with that. Im not big on haggling either.


To add to it, the sales manager who is selling it to me goes to the same bar as I do so we all know the same people. His son in law used to work at my bros dealer and is his finance guy now at the Jeep dealer. So I really shouldnt have a problem getting something.
Is it possible for them to drop the 900 dollars plus destination fee? I always thought it was something that couldn't be waived. If it can ill definitely try to have it removed.
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Old 09-20-2012, 06:22 PM   #19
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Is it possible for them to drop the 900 dollars plus destination fee? I always thought it was something that couldn't be waived. If it can ill definitely try to have it removed.
My buddy just bought a 12 JKU Altitude at invoice because they dropped the destination fee down in Fla. If he can do it, I dont see why I couldnt. I guess we will see when my Jeep comes in.
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Old 09-20-2012, 06:22 PM   #20
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Is it possible for them to drop the 900 dollars plus destination fee? I always thought it was something that couldn't be waived. If it can ill definitely try to have it removed.
Everything is negotiable, but the destination fee is set by Chrysler. If the dealership says they'll drop it then they are trimming profit from somewhere else.
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Old 09-20-2012, 06:28 PM   #21
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Everything is negotiable, but the destination fee is set by Chrysler. If the dealership says they'll drop it then they are trimming profit from somewhere else.

900 there or somewhere else, its still 900 and nice. But with what I got plus my trade in and down payment, it wont be so bad financing what I am expecting to.
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Old 09-20-2012, 06:30 PM   #22
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900 there or somewhere else, its still 900 and nice. But with what I got plus my trade in and down payment, it wont be so bad financing what I am expecting to.
Agreed
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Old 09-20-2012, 07:20 PM   #23
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I haggled a little bit, mentioned the tread lightly thing, they never heard about it. I just finally said give it to me for a 1% plus through in the side rails they put on and they paused for a couple of seconds and said ok.
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Old 09-20-2012, 07:46 PM   #24
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I feel for all of you having trouble getting them down. I went in with the spread sheet from the 2013 Wrangler thread and highlighted the 2% under price on the Rubicon I built. After we added all the options and he printed out his paperwork his exact words were "So I guess the decision is what price do we have to be at to have your business?" I just pointed to the price I highlighted, we shook hands and the deal was done.
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Old 09-20-2012, 10:17 PM   #25
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Invoice is not what the dealer is paying for the vehicle. There was roughly a $1400 difference between FFP and EP for me. Shoot for something in the middle and that is still a good deal for both of you. Never even brought up the tread lightly deal I just paid $60 for. Still a good cause though I guess.
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Old 09-20-2012, 10:21 PM   #26
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I feel for all of you having trouble getting them down. I went in with the spread sheet from the 2013 Wrangler thread and highlighted the 2% under price on the Rubicon I built. After we added all the options and he printed out his paperwork his exact words were "So I guess the decision is what price do we have to be at to have your business?" I just pointed to the price I highlighted, we shook hands and the deal was done.
I did it all online. Shot for 3% and went in and signed. Now I just got my $500 rebate from jeep for ordering a catalog online.
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Old 09-20-2012, 10:23 PM   #27
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I just bought a 2-door 2013 Sahara in Crush color....stickered at 31-something and I was out the door at 28,700. Not too bad I thought.
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Old 09-20-2012, 10:44 PM   #28
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on my '12 sahara that i bought 2 months ago, sticker price was almost $33k canadian, invoice just over 30k canadian, bought for $27.222 canadian, all in before tax. Got the $3000 incentive from chrysler, plus another discount that they were offering my company (i work for one of the cell phone companies here in canada). The discount i was getting through my work varied between 1500-3000+ depending on extra features added. So basically, I am now thinking that dealers could go to around -10% off invoice to unload the 2012s if they are motivated!

Also, dont limit yourself just to negotiating the price. Ask for other things to make up the value you are trying to get. I was able to get 10 free oil changes on top of the discounted price, as they would not budge on freight/delivery fee.

I also told them straight up that I've done my research, know what i want, and that i took 3 days off work to go around the dealerships and try to get the best deal.
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Old 09-20-2012, 11:06 PM   #29
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I figured 2% below invoice would be a fair price. That's why i refuse to settle with just the tread lightly discount. Unfortunately the dealerships i've been dealing with don't seem to be too hungry to get a sale. I keep telling the dealership that i've been dealing with that they have a GUARANTEED sale on their hands, all they have to do is let me get the price I want. It's been kind of frustrating, i'm guessing that maybe the dealership I went to is a popular one and can afford to let a guaranteed sale walk out the door.
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Old 09-21-2012, 12:34 AM   #30
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if you apply online at the jeep.com site for a brochure you will get a $500 discount. I told my dealer that I had applied on line so I was going to wait until I received my coupon and he looked it up and said that I was in the system so I was good to go. That on top of the 1% below brings it well below 2%

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