On my 1993 Wrangler, I have 33x12.5. 15" rims. BFG. They are great on the beach but terrible in the snow. That was back in Maryland.
Today I'm South Florida and have a 2009 Wrangler X. I have 285/75/ R16. BFG. They are decent on the road, quiet, and excellent on the beach.
I'm strictly a beach person.