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Old 08-21-2011, 04:57 PM   #1
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Tread Lightly Discount At Dealers Discretion?

Does this sound right? While searching dealer inventory on-line I located a 2012 Rubicon JKU at a local area dealership. It’s equipped pretty much exactly as I would have ordered one so I figured rather than waiting 6-8 weeks or longer I’d just get this one if it was still available. I called the dealership and confirmed it was still there and asked the sales manager if he would hold it until I could get there in a few days if I left a deposit over the phone using a credit card.

He said sure no problem assuming we could come to an agreement on price over the phone. He was willing to give me what I wanted for my trade and sell the 2012 at MSRP. I told him great but I’d be using the Tread Lightly discount at 1% under invoice. He then replied that they do not honor the Tread Lightly discount on current inventory and the only way I could use the discount was if I ordered one. When I called him out on it he stated that the Tread Lightly discount is at the “dealer’s discretion” and they are not obligated to honor the discount on vehicles they have on the lot. Before I raise the B.S. flag I wanted to check with everyone here to see if the Tread Lightly discount is really at the “dealer’s discretion” or if this is just one more case of yet another dealership attempting to bend over a potential customer.

I look forward to hearing your feedback. Thanks!

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Old 08-21-2011, 05:05 PM   #2
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The fine print....

*The Preferred Price is the maximum amount to be charged by a participating U.S. dealer for an eligible vehicle. See dealer for details. A $75 administration fee applies.

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Old 08-21-2011, 05:13 PM   #3
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The fine print....

*The Preferred Price is the maximum amount to be charged by a participating U.S. dealer for an eligible vehicle. See dealer for details. A $75 administration fee applies.
So you call the dealer, tell them they can either give you the TL discount on that Jeep...or you'll go to another dealer to order one with the TL discount. Throws the ball in their court...they either want the sale or not. If they choose 'not'...walk away. They have every right to have this policy, but you have every right to give someone else the sale.
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Old 08-21-2011, 06:06 PM   #4
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So you call the dealer, tell them they can either give you the TL discount on that Jeep...or you'll go to another dealer to order one with the TL discount. Throws the ball in their court...they either want the sale or not. If they choose 'not'...walk away. They have every right to have this policy, but you have every right to give someone else the sale.
^^^^^^This is what you should do, IMO.
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Old 08-21-2011, 06:13 PM   #5
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So you call the dealer, tell them they can either give you the TL discount on that Jeep...or you'll go to another dealer to order one with the TL discount. Throws the ball in their court...they either want the sale or not. If they choose 'not'...walk away. They have every right to have this policy, but you have every right to give someone else the sale.
Unfortunately this is the only one available within a reasonable driving distance that is equipped how I want it so that's not really an option. I can however order one from another dealership and that's exactly what I'll do before getting bent over. That being said, why wouldn't this particular dealership just give me the TL discount on the vehicle they currently have in stock rather than making me order one (and if I do order one it WILL NOT be from them) and wait 6-8 weeks or longer? As much as I would like the vehicle now rather than waiting I'm certainly not going to throw away a few thousand dollars just to get it now. The whole thing just smells if you ask me!
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Old 08-21-2011, 06:16 PM   #6
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^^^^^^This is what you should do, IMO.
yep. you have to have a "ill walk" attitude. use what everyone else is using..."in this economy..........."
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Old 08-21-2011, 06:18 PM   #7
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The fine print....

*The Preferred Price is the maximum amount to be charged by a participating U.S. dealer for an eligible vehicle. See dealer for details. A $75 administration fee applies.
Seems like that would imply you are either "participating" or you are not. I would think that if the dealership is claiming to be a "participating" dealer that they would be obligate to fully "participate" and not have the opportunity to pick and chose which aspects of the discount the would like honor. i.e. stating that they will "participate" if you order a vehicle through them but they will not "participate" if you want to buy a vehicle from their current inventory.
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Old 08-21-2011, 07:01 PM   #8
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Seems like that would imply you are either "participating" or you are not. I would think that if the dealership is claiming to be a "participating" dealer that they would be obligate to fully "participate" and not have the opportunity to pick and chose which aspects of the discount the would like honor. i.e. stating that they will "participate" if you order a vehicle through them but they will not "participate" if you want to buy a vehicle from their current inventory.
I didn't think they could pick and choose which vehicles to honor it on, participate or don't participate, not half way.

But, there is one sure way to find out. Call the Affiliate Rewards 'hot line' at 1-888-444-4321 and ask. They are very helpful.

And, I think it is a good idea to call the discount program the Chrysler Affiliate Rewards program. TL membership, and many other types of affiliations can make you eligible for the program. Dealer's may not know what the TL program refers to.
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Old 08-21-2011, 07:45 PM   #9
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That being said, why wouldn't this particular dealership just give me the TL discount on the vehicle they currently have in stock rather than making me order one
Money! You're an educated consumer coming in to buy an new model with a discount. It sounds like they would rather 'bend someone over' than give them a good discount and earn a loyal customer, sadly this seems to be the way the majority of dealers operate.
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Old 08-21-2011, 08:06 PM   #10
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I would Call back and talk to the GM, and get him to explaint it.
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Old 08-21-2011, 08:23 PM   #11
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First, there may be a middle ground with many places between msrp and the tl discount. Furthermore, if that dealer knows that he can make some money on the new ones, then he is being honest with you. He's saying "let me sell my allocated rides at market value, and I'll gladly order you one at a virtual giveway."

Dealerships are no more diabolical than people who want to make their own paycheck.

If your boss offereed you fifteen percent of your current wage, how many would take the offer?

So, order one, and wait a bit.
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Old 08-21-2011, 10:22 PM   #12
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First, there may be a middle ground with many places between msrp and the tl discount. Furthermore, if that dealer knows that he can make some money on the new ones, then he is being honest with you. He's saying "let me sell my allocated rides at market value, and I'll gladly order you one at a virtual giveway."

Dealerships are no more diabolical than people who want to make their own paycheck.

If your boss offereed you fifteen percent of your current wage, how many would take the offer?

So, order one, and wait a bit.
From what I understand, the discount is given to the dealer by Chrysler corp...dealer doesn't lose a cent with the deal and doesn't gain anything by selling at MSRP. Anyone in the know feel free to correct me if I'm wrong on that.
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Old 08-21-2011, 11:00 PM   #13
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From what I understand, the discount is given to the dealer by Chrysler corp...dealer doesn't lose a cent with the deal and doesn't gain anything by selling at MSRP. Anyone in the know feel free to correct me if I'm wrong on that.
With the maximum the dealer is allowed to charge with Affiliate Rewards program, 1% under invoice for the purchaser, the dealer will make a profit equivalent to selling for 1% over invoice because Chrysler chips in 2% of invoice. So the dealer makes holdback (or less) + 1% of invoice in gross profit.

MSRP would give the dealer a much larger profit. Thousands more in most cases.

In my case, I would have paid $2850± more at MSRP. Dealer would have made $2250± more.
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Old 08-21-2011, 11:07 PM   #14
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Unfortunately this is the only one available within a reasonable driving distance that is equipped how I want it so that's not really an option. I can however order one from another dealership and that's exactly what I'll do before getting bent over. That being said, why wouldn't this particular dealership just give me the TL discount on the vehicle they currently have in stock rather than making me order one (and if I do order one it WILL NOT be from them) and wait 6-8 weeks or longer? As much as I would like the vehicle now rather than waiting I'm certainly not going to throw away a few thousand dollars just to get it now. The whole thing just smells if you ask me!
Just go thru the what we all are/or went thru... might not be alway be fun while waiting, but it's a little crazy/fun tracking the progress of you baby...at the end your window sticker will have your name, stating that the Jeep was made for MajorChuck. It will be just like the birth certificate of your Jeep.
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Old 08-22-2011, 07:01 AM   #15
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Maybe we should start posting the names of the dealers who don't participate, or give members here a hard time or BS story. That could help others here, as long as it doesn't turn into a bashing fest.
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Old 08-22-2011, 07:08 AM   #16
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[QUOTE=Bubba68CS;1495460]
Dealerships are no more diabolical than people who want to make their own paycheck. [QUOTE]

I truly believe that is based on the individual sales people, just like some people are honest and some people aren't. Waiting is worth it to get just what you want, but some people are happy to get what they find. The TL is not something that cost the dealer money. They either honor it or they don't and if they do, they give the 1% off.
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Old 08-22-2011, 01:40 PM   #17
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Just a reminder if you use the TL discount at a dealer that has not done a TL discount before make sure you explain to him that you do not work for TL or Chrysler and your TL membership letter with a control number authorizes you to get 1% under factory invoice.
My dealer after 5 days called me back and insisted that I show proof with a pay stub that I worked for TL so he could get his 3% back from Chrysler.
I went back to his office and he showed me the form with requirements that said a pay stub is needed. About the 4th paragraph down it also said the TL membership letter could be used to very eligibility.
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Old 08-31-2011, 09:32 PM   #18
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damn good info here!
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Old 08-31-2011, 09:46 PM   #19
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Maybe we should start posting the names of the dealers who don't participate, or give members here a hard time or BS story. That could help others here, as long as it doesn't turn into a bashing fest.

I'll refrain from announcing publicly the name of a local dealership that wouldn't do TL but DID offer to sell to me at $800 ABOVE invoice and a promise to move me to the front of the line when it was time to get my oil changed ... yeah, right). However, if you're in western NC, PM me and I'll be happy to share.

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Old 08-31-2011, 09:49 PM   #20
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^^Don't they HAVE to do it? I'd expect a call to Chrysler would get their little red wagon fixed right quick. Chrysler has a deal with TL and I'd expect would not be please to learn their dealers aren't honoring it. Of course, whether you should do business with such a place is another question.
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Old 08-31-2011, 10:31 PM   #21
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^^Don't they HAVE to do it? I'd expect a call to Chrysler would get their little red wagon fixed right quick. Chrysler has a deal with TL and I'd expect would not be please to learn their dealers aren't honoring it. Of course, whether you should do business with such a place is another question.
They claimed they don't participate in affiliate programs. It was 'all good', though ... of the 4 dealers I spoke with, the one closest my house gave by far the best deal.

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Old 08-31-2011, 10:35 PM   #22
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They claimed they don't participate in affiliate programs. It was 'all good', though ... of the 4 dealers I spoke with, the one closest my house gave by far the best deal.

T
Make sure you take a drive through the other dealers lot to show off your new ride!
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Old 08-31-2011, 10:44 PM   #23
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Maybe go to the next closest dealer (that will do the TL/affiliate discount) and get them to do a dealer trade with the rubi you want on the first lot... That'll show 'em.
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Old 08-31-2011, 11:11 PM   #24
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Criswell Jeep in MD took mine no questions asked.
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Old 09-01-2011, 05:54 AM   #25
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Make sure you take a drive through the other dealers lot to show off your new ride!
I may just have to do that.

T
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Old 09-01-2011, 07:42 AM   #26
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Criswell Jeep in MD took mine no questions asked.
Did they charge you $75 to use it? Which Criswell was it? Just curious..
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Old 09-01-2011, 08:01 AM   #27
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The dealer is holding out (as his prerogative) because:
1. He knows it's the only one available right now in the area
2. He is not under pressure to sell it till the end of Sept.

Given that you can:
1. Compromise (but paying full price would be foolish. If you are okay with the price then pay it. Myself I project 6 months ahead and ask how I'd feel about it then). Start at 300 over invoice and go from there would be my recommendation.
2. Wait till later in September when you have more leverage for this vehicle or another one you plan to order. As long as they take the order before 30 it's revenue for him and counts towards his quarter quota.
3. Tell him to locate another one from another dealer, agree on a price. Understand you will have to pay at least 300 more as he has to give the other dealer something.
4. Bottom line: if you are impatient or get emotionally attached to the vehicle or purchase you are going to pay more. Sometimes much more. More people get caught with this than any other reason. It's only a vehicle and to pay more than necessary just means you will end up more upside down on the value of the vehicle than what already is a very bad investment. No one I ever heard of got a lesser vehicle by waiting. They either got a better price or more features.
Just my .02. Frank

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