A Long time lurker and I finally joined today to say THANK YOU for this invaluable information. I live in SW Florida where the "Dealer Fee" is "Normal". I haven't ordered my 2011 JKU Rubicon yet but I did become a member of TreadLightly.org so that I can get the best price. I test drove my first Jeep earlier this week and am going to test drive a 2011 manual JKU tomorrow afternoon. I have been a speed freak for a long time and thought it was time to turn in my driving shoes and buy some boots and a winch.... The Jeep was underpowered and rode like some of the sports cars I have had but, I had a smile on my face that I could not wipe off. I have ridden motocross all my life and thought that a truck was the best for offroad, but now that I am in my 40's, I think I may have found my new hobby!