Thanks for the comments. Like Crispy said the painted parts are optional and additional rim protectors to take the brunt of scratches on the lip of the rim. I bought the wheels in black from the link I posted. I ordered the trim pieces elsewhere cheaper. The rim guards were "painted" locally a water printing company. I had never heard of this process before until the owner solicited my business. He wanted to do my trim, but I let try the guards instead. I was about to paint them gecko instead of black. But I was already thinking that they would end up with quite a gouge pattern and constant black paint showing through after every wheeling trip. So I was already considering trying to do something creative. When he approached it seemed perfect. The process actually involves applying the pattern by dipping the product into a dissovable sheet of film. There are over 300 patterns including things like skulls, wood grain, camo, etc. I am actually going to try some of the interior in a dark grey/silver burl wood pattern.
The finish is smooth and glossy. It is basically a clear coat over top. A rock will scratch straight through it no doubt. But the pattern won't make it noticeable ( I hope ).
Also, I ended up priming and painting the center caps and nuts that come with the wheels to black. The center caps come chrome as you can see.
As far as where you can get this done. I don't really know. I had never heard of it before this. I know the guy here ships stuff like this in and out normally and does alot of business through the mail. If it is something that is found everywhere locally I can give you there contact info.
I like the look of an contrasting color or a body color straight up on the wheels too. But I admit after seeing these in person I was pretty impressed. They definitely add a little extra.